# Marketing Tools

Humblytics provides free marketing and analytics utilities to help you plan campaigns and analyze test results. Access these tools from the sidebar under **Utilities**.

**Accessing Marketing Tools**

1. Log in to your Humblytics account and select your site.
2. Click **Marketing Tools** in the sidebar under **Utilities**.

## Campaign Tracking

### UTM Generator

Create trackable campaign URLs with UTM parameters for accurate attribution.

The UTM Generator helps you build URLs with the following parameters:

* **utm\_source** — Identifies the traffic source (e.g., google, newsletter, facebook)
* **utm\_medium** — Identifies the marketing medium (e.g., cpc, email, social)
* **utm\_campaign** — Identifies the specific campaign name (e.g., spring\_sale, product\_launch)
* **utm\_content** *(optional)* — Differentiates similar content or links within the same campaign
* **utm\_term** *(optional)* — Identifies paid search keywords

Enter your base URL and UTM parameters, then click **Copy** to get your trackable URL. Use these URLs in your marketing campaigns to see detailed traffic attribution in the **Channels** tab under Sources, Campaigns, and Mediums.

For more details on UTM tracking, see [Campaign Tracking with UTM Links](/campaign-tracking-with-utm-links.md).

## Testing & Analytics

### A/B Test Planner

Plan your split tests with sample size calculations, duration estimates, and goal-based guidance.

The A/B Test Planner helps you determine:

* **Required sample size** — How many visitors you need for statistically significant results
* **Estimated test duration** — How long the test needs to run based on your traffic
* **Goal configuration** — Set your baseline conversion rate and minimum detectable effect

Use this tool before launching an experiment to ensure your test will have enough traffic to produce reliable results.

### Significance Calculator

Check if your A/B test results are statistically significant.

Enter your control and variant data to determine whether the observed difference in conversion rates is statistically meaningful or could be due to random chance. The calculator shows:

* **Statistical significance** level (e.g., 95%, 99%)
* **Confidence interval** for the difference
* Whether you can confidently declare a winner

### Conversion Rate Calculator

Calculate your conversion rate and compare it against industry benchmarks.

Enter your visitor count and conversion count to calculate your conversion rate. The tool helps you understand how your performance compares to typical benchmarks in your industry.


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