Marketing Tools
Humblytics provides free marketing and analytics utilities to help you plan campaigns and analyze test results. Access these tools from the sidebar under Utilities.
Accessing Marketing Tools
Log in to your Humblytics account and select your site.
Click Marketing Tools in the sidebar under Utilities.
Campaign Tracking
UTM Generator
Create trackable campaign URLs with UTM parameters for accurate attribution.
The UTM Generator helps you build URLs with the following parameters:
utm_source — Identifies the traffic source (e.g., google, newsletter, facebook)
utm_medium — Identifies the marketing medium (e.g., cpc, email, social)
utm_campaign — Identifies the specific campaign name (e.g., spring_sale, product_launch)
utm_content (optional) — Differentiates similar content or links within the same campaign
utm_term (optional) — Identifies paid search keywords
Enter your base URL and UTM parameters, then click Copy to get your trackable URL. Use these URLs in your marketing campaigns to see detailed traffic attribution in the Channels tab under Sources, Campaigns, and Mediums.
For more details on UTM tracking, see Campaign Tracking with UTM Links.
Testing & Analytics
A/B Test Planner
Plan your split tests with sample size calculations, duration estimates, and goal-based guidance.
The A/B Test Planner helps you determine:
Required sample size — How many visitors you need for statistically significant results
Estimated test duration — How long the test needs to run based on your traffic
Goal configuration — Set your baseline conversion rate and minimum detectable effect
Use this tool before launching an experiment to ensure your test will have enough traffic to produce reliable results.
Significance Calculator
Check if your A/B test results are statistically significant.
Enter your control and variant data to determine whether the observed difference in conversion rates is statistically meaningful or could be due to random chance. The calculator shows:
Statistical significance level (e.g., 95%, 99%)
Confidence interval for the difference
Whether you can confidently declare a winner
Conversion Rate Calculator
Calculate your conversion rate and compare it against industry benchmarks.
Enter your visitor count and conversion count to calculate your conversion rate. The tool helps you understand how your performance compares to typical benchmarks in your industry.
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