Understanding Attribution
The Attribution page in Humblytics connects your ad spend to actual revenue, giving you a complete picture of your marketing ROI. It combines data from your connected payment provider (like Stripe) with your traffic source data to show which campaigns, sources, and landing pages drive real revenue.
Accessing Attribution
Log in to your Humblytics account and select your site.
Click Attribution in the sidebar under Analyze.
Overview Cards
At the top of the Attribution page, three summary cards provide a quick snapshot:
Revenue Tracked — Total revenue captured from your connected payment provider. Connect ad accounts to unlock verified campaign attribution and ROAS.
Attribution Status — Shows whether your ad accounts are connected for verified attribution. When verification is required, revenue is still tracked but source attribution uses traffic analytics signals.
ROAS — Return on Ad Spend. Calculated once both ad spend and revenue data are connected.
Attribution Section
The main attribution section shows verified ad spend to revenue attribution:
Summary metrics — Ad Spend, Impressions (IMP), Clicks, CPC, Sessions, Paid sessions, Revenue, Verified %, and ROAS
Bar chart — Sessions vs. Revenue plotted over time, helping you visualize the relationship between traffic and revenue
Sub-Tabs
The attribution table has three views:
Campaigns — Shows each ad campaign with its spend, clicks, CTR, sessions, revenue, and ROAS. Connect ad platforms like Meta Ads to populate this data.
Sources — Breaks down revenue by traffic source, showing which referrers and UTM sources drive the most revenue.
Landing Pages — Shows which landing pages generate the most revenue, helping you identify your highest-converting pages.
Each table includes a search bar to filter results.
Connecting Ad Platforms
To see full attribution data with ad spend and ROAS, connect your ad platforms via the Connectors page:
Navigate to Connectors in the sidebar under Automate.
Connect your ad accounts (Meta Ads, Google Ads — availability varies).
Return to the Attribution page to see verified campaign data.
If no ad platforms are connected, the Attribution page still shows revenue broken down by traffic source using Humblytics' own tracking data.
Revenue on the Overview Tab
Revenue attribution data also appears on the Analytics > Overview tab as the "Revenue Attribution" section. This shows:
Total Revenue with a Stripe badge
Paid vs. Organic revenue split with percentages
Horizontal bar chart showing revenue by source (e.g., fb_ad, unknown, affiliate_ai)
Using Attribution Data
Attribution helps you:
Calculate true ROAS — See exactly how much revenue each ad campaign generates
Optimize ad spend — Shift budget toward campaigns and channels that drive real revenue
Identify top landing pages — Discover which pages convert the most paid traffic into customers
Connect spend to outcomes — Go beyond clicks and impressions to see actual revenue impact
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