Understanding Channels Data
The Channels tab in Humblytics Analytics breaks down your traffic by acquisition channel, helping you understand how visitors find your website. This data is essential for evaluating your marketing efforts and optimizing your traffic sources.
Accessing Channels Data
Log in to your Humblytics account and select your site.
Click Analytics in the sidebar under Analyze.
Click the Channels tab in the top navigation.
Summary Metrics
At the top of the page, you'll see:
Sessions — Total sessions from all channels
Channels — Number of distinct traffic channels (e.g., Direct, Organic Search, Paid Search, Social, Referral, Email)
Referrals — Number of distinct referral sources
Sources — Number of distinct UTM sources
Top Channel — The channel driving the most traffic
Donut Chart
A visual donut chart displays the distribution of visitors by channel. Each segment shows the percentage share, helping you quickly identify your dominant traffic sources.
Sub-Tabs
The Channels page has five sub-tabs, each with a searchable table:
Channels — Groups traffic into standard categories: Direct, Organic Search, Paid Search, Social, Referral, Email. Shows sessions and share percentage.
Referrals — Lists individual referring domains (e.g., google.com, facebook.com, linkedin.com). Shows which websites send you the most traffic.
Sources — Shows traffic grouped by UTM source parameter (e.g., google, newsletter, facebook). Useful for tracking campaign-level attribution.
Campaigns — Breaks down traffic by UTM campaign parameter. Helps you measure the effectiveness of specific marketing campaigns.
Mediums — Groups traffic by UTM medium parameter (e.g., cpc, email, social, organic). Shows how different marketing mediums perform.
Each table includes:
A search bar to filter results
Sessions column showing the session count
Share column showing the percentage with a visual bar
Using Channels Data
Channel analytics help you:
Evaluate marketing ROI — See which channels drive the most traffic and conversions
Optimize budget allocation — Shift spend toward high-performing channels
Track campaign performance — Use UTM parameters to measure specific campaign effectiveness
Identify growth opportunities — Discover underutilized channels that could drive more traffic
For detailed guidance on setting up UTM parameters, see Campaign Tracking with UTM Links.
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