# Understanding Experiments

The Experiments page (labeled "Experiments" in the sidebar) is where you create, manage, and analyze A/B split tests. It provides a centralized view of all your experiments with key performance metrics.

**Accessing Experiments**

1. Log in to your Humblytics account and select your site.
2. Click **Experiments** in the sidebar under **Analyze**.

**Summary Cards**

At the top of the page, four cards give you a quick overview:

* **Active Tests** — Number of experiments currently running
* **Total Visitors** — Combined visitor count across all experiments
* **Avg. Lift** — Average conversion lift across completed experiments (shown as a percentage, green for positive, red for negative)
* **Success Rate** — Percentage of completed experiments that achieved a statistically significant positive result

**Status Filters**

Filter your experiments by status using the pill buttons:

* **All** — Shows every experiment regardless of status
* **Drafts** — Experiments in setup that haven't been launched yet
* **Active** — Currently running experiments collecting data
* **Paused** — Experiments that have been temporarily stopped
* **Completed** — Finished experiments with results
* **Archived** — Old experiments moved to archive

A search bar lets you find experiments by name.

**Experiment Cards**

Each experiment is displayed as a card showing:

* **Name** — The experiment name
* **Status badge** — COMPLETED, ACTIVE, PAUSED, or DRAFT
* **Creation date** — When the experiment was created
* **Goal** — The conversion goal (e.g., form submissions, click-through rate, revenue, bounce rate, session time, page reach)
* **Variants** — Control and variant page URLs shown as pills
* **Visitors** — Total visitors assigned to the experiment
* **Lift** — Percentage change in conversion rate (green for improvement, red for decline)
* **Confidence** — Statistical confidence level of the result

**Creating a New Experiment**

Click the **New Experiment** button to start the experiment creation wizard. For detailed setup instructions, see the [Split Testing Overview](/split-testing-overview.md).

Click **Plan a Test** to use the A/B Test Planner tool, which helps you calculate sample size requirements and estimated test duration before launching.

**For more details on split testing, see:**

* [How to Setup a Split Test](/split-testing-overview/how-to-setup-a-split-test.md)
* [How to Analyze Split Test Data](/split-testing-overview/how-to-analyze-split-test-data.md)
* [Using the A/B Sample Size Calculator](/split-testing-overview/using-the-humblytics-a-b-sample-size-calculator.md)


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