> For the complete documentation index, see [llms.txt](https://docs.humblytics.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.humblytics.com/understanding-your-data/understanding-experiments.md).

# Understanding Experiments

The Experiments page (labeled "Experiments" in the sidebar) is where you create, manage, and analyze A/B split tests. It provides a centralized view of all your experiments with key performance metrics.

**Accessing Experiments**

1. Log in to your Humblytics account and select your site.
2. Click **Experiments** in the sidebar under **Analyze**.

**Summary Cards**

At the top of the page, four cards give you a quick overview:

* **Active Tests** — Number of experiments currently running
* **Total Visitors** — Combined visitor count across all experiments
* **Avg. Lift** — Average conversion lift across completed experiments (shown as a percentage, green for positive, red for negative)
* **Success Rate** — Percentage of completed experiments that achieved a statistically significant positive result

**Status Filters**

Filter your experiments by status using the pill buttons:

* **All** — Shows every experiment regardless of status
* **Drafts** — Experiments in setup that haven't been launched yet
* **Active** — Currently running experiments collecting data
* **Paused** — Experiments that have been temporarily stopped
* **Completed** — Finished experiments with results
* **Archived** — Old experiments moved to archive

A search bar lets you find experiments by name.

**Experiment Cards**

Each experiment is displayed as a card showing:

* **Name** — The experiment name
* **Status badge** — COMPLETED, ACTIVE, PAUSED, or DRAFT
* **Creation date** — When the experiment was created
* **Goal** — The conversion goal (e.g., form submissions, click-through rate, revenue, bounce rate, session time, page reach)
* **Variants** — Control and variant page URLs shown as pills
* **Visitors** — Total visitors assigned to the experiment
* **Lift** — Percentage change in conversion rate (green for improvement, red for decline)
* **Confidence** — Statistical confidence level of the result

**Creating a New Experiment**

Click the **New Experiment** button to start the experiment creation wizard. For detailed setup instructions, see the [Split Testing Overview](/split-testing-overview.md).

Click **Plan a Test** to use the A/B Test Planner tool, which helps you calculate sample size requirements and estimated test duration before launching.

**For more details on split testing, see:**

* [How to Setup a Split Test](/split-testing-overview/how-to-setup-a-split-test.md)
* [How to Analyze Split Test Data](/split-testing-overview/how-to-analyze-split-test-data.md)
* [Using the A/B Sample Size Calculator](/split-testing-overview/using-the-humblytics-a-b-sample-size-calculator.md)


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://docs.humblytics.com/understanding-your-data/understanding-experiments.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.