> For the complete documentation index, see [llms.txt](https://docs.humblytics.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.humblytics.com/understanding-your-data/understanding-llm-referrals.md). # Understanding LLM Referrals The LLM Referrals tab in Humblytics Analytics tracks traffic from AI assistants and chatbots. As more users discover websites through AI tools like ChatGPT and Perplexity, this data helps you understand the growing impact of AI-driven discovery on your traffic. **Accessing LLM Referrals Data** 1. Log in to your Humblytics account and select your site. 2. Click **Analytics** in the sidebar under **Analyze**. 3. Click the **LLM Referrals** tab in the top navigation. **Summary Metrics** At the top of the page, you'll see: * **Total Visits** — Total number of visits from all LLM sources * **LLM Sources** — Number of distinct AI tools sending traffic * **Top Source** — The AI tool driving the most traffic, displayed with its icon **Donut Chart** A visual donut chart displays the distribution of visits across LLM sources. Each segment is color-coded by AI tool, making it easy to see which platforms drive the most AI-referred traffic. **All LLM Sources Table** Below the chart, a searchable table lists every detected LLM source with: * **Source** — The AI tool name with its icon (e.g., ChatGPT, Perplexity, Claude) * **Visits** — Number of visits from that source * **Share** — Percentage of total LLM traffic with a visual bar **Supported LLM Sources** Humblytics automatically detects and categorizes traffic from the following AI tools: * **ChatGPT** — OpenAI's conversational AI * **Perplexity** — AI-powered search engine * **Claude** — Anthropic's AI assistant * **Gemini** — Google's AI assistant * **Copilot** — Microsoft's AI assistant * **DeepSeek** — AI search and assistant * **Grok** — xAI's conversational AI * **Mistral** — Mistral AI's assistant * **You.com** — AI-powered search * **Phind** — AI search for developers * **Poe** — Multi-model AI platform * **Character.AI** — AI character platform New LLM sources are added automatically as they emerge. No additional setup is required — Humblytics detects these referrals from your existing tracking script. **Using LLM Referrals Data** LLM referral tracking helps you: * **Measure AI visibility** — Understand how often AI tools recommend your content * **Compare AI vs. traditional traffic** — See how AI-referred visitors behave compared to search or social traffic * **Optimize for AI discovery** — Create content that AI tools are more likely to surface and recommend * **Track trends** — Monitor the growth of AI-driven traffic over time --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://docs.humblytics.com/understanding-your-data/understanding-llm-referrals.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.