Understanding LLM Referrals
The LLM Referrals tab in Humblytics Analytics tracks traffic from AI assistants and chatbots. As more users discover websites through AI tools like ChatGPT and Perplexity, this data helps you understand the growing impact of AI-driven discovery on your traffic.
Accessing LLM Referrals Data
Log in to your Humblytics account and select your site.
Click Analytics in the sidebar under Analyze.
Click the LLM Referrals tab in the top navigation.
Summary Metrics
At the top of the page, you'll see:
Total Visits — Total number of visits from all LLM sources
LLM Sources — Number of distinct AI tools sending traffic
Top Source — The AI tool driving the most traffic, displayed with its icon
Donut Chart
A visual donut chart displays the distribution of visits across LLM sources. Each segment is color-coded by AI tool, making it easy to see which platforms drive the most AI-referred traffic.
All LLM Sources Table
Below the chart, a searchable table lists every detected LLM source with:
Source — The AI tool name with its icon (e.g., ChatGPT, Perplexity, Claude)
Visits — Number of visits from that source
Share — Percentage of total LLM traffic with a visual bar
Supported LLM Sources
Humblytics automatically detects and categorizes traffic from the following AI tools:
ChatGPT — OpenAI's conversational AI
Perplexity — AI-powered search engine
Claude — Anthropic's AI assistant
Gemini — Google's AI assistant
Copilot — Microsoft's AI assistant
DeepSeek — AI search and assistant
Grok — xAI's conversational AI
Mistral — Mistral AI's assistant
You.com — AI-powered search
Phind — AI search for developers
Poe — Multi-model AI platform
Character.AI — AI character platform
New LLM sources are added automatically as they emerge. No additional setup is required — Humblytics detects these referrals from your existing tracking script.
Using LLM Referrals Data
LLM referral tracking helps you:
Measure AI visibility — Understand how often AI tools recommend your content
Compare AI vs. traditional traffic — See how AI-referred visitors behave compared to search or social traffic
Optimize for AI discovery — Create content that AI tools are more likely to surface and recommend
Track trends — Monitor the growth of AI-driven traffic over time
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