> For the complete documentation index, see [llms.txt](https://docs.humblytics.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.humblytics.com/understanding-your-data/understanding-locations-data.md).

# Understanding Locations Data

The Locations tab in Humblytics Analytics shows where your visitors are geographically located. This data helps you understand your audience's geographic distribution and tailor your content or campaigns accordingly.

**Accessing Locations Data**

1. Log in to your Humblytics account and select your site.
2. Click **Analytics** in the sidebar under **Analyze**.
3. Click the **Locations** tab in the top navigation.

**Summary Metrics**

At the top of the page, you'll see:

* **Sessions** — Total number of sessions from all locations
* **Countries** — Number of distinct countries your visitors come from
* **Cities** — Number of distinct cities detected
* **Regions** — Number of distinct regions or states detected
* **Top Country** — The country with the most visitors

**Location Overview**

Below the summary metrics, a ranked list shows your top locations with visitor counts and share percentages. This gives you a quick view of where most of your traffic originates.

**Sub-Tabs**

The Locations page has three sub-tabs:

* **Countries** — Breaks down sessions by country. Shows country code, country name, session count, a visual share bar, and percentage.
* **Cities** — Breaks down sessions by city. Useful for local businesses or region-specific campaigns.
* **Regions** — Breaks down sessions by state or region within countries. Helps identify regional trends.

Each table includes:

* A **search bar** to filter by location name
* **Sessions** column showing the number of sessions
* **Share** column showing the percentage with a visual bar

**Using Locations Data**

Geographic data helps you:

* **Target marketing campaigns** — Focus ad spend on regions with the highest traffic or conversion potential
* **Localize content** — Create region-specific content or landing pages for your top locations
* **Identify new markets** — Discover unexpected geographic interest in your product or service
* **Optimize ad targeting** — Use location data to refine audience targeting in your ad platforms


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