> For the complete documentation index, see [llms.txt](https://docs.humblytics.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.humblytics.com/understanding-your-data/understanding-locations-data.md).

# Understanding Locations Data

See which countries, regions, and cities your traffic comes from.

Go to **Observe → Analytics → More → Locations**.

## Summary metrics

| Metric              | What it means                            |
| ------------------- | ---------------------------------------- |
| **Unique Visitors** | Different people in the selected dates.  |
| **Countries**       | How many countries sent traffic.         |
| **Cities**          | How many cities sent traffic.            |
| **Regions**         | How many states or regions sent traffic. |
| **Top Country**     | The country with the most traffic.       |

A ranked list shows your top countries at a glance.

## Tabs

* **Countries:** traffic by country.
* **Cities:** traffic by city. Useful for local businesses and city-targeted ads.
* **Regions:** traffic by state or region.

Each table shows **Total Views** and **Share** (percent of the total), with a search bar.

{% hint style="info" %}
Location tables count **page views**, not people. A country with a few highly engaged visitors can rank above one with more visitors who each view one page.
{% endhint %}

## What to do with it

* **Aim your ads.** Put budget into the regions that already respond.
* **Localize.** Consider translated pages, local pricing, or local proof for your top countries.
* **Spot new markets.** An unexpected country in your top 10 may be demand you aren't serving yet.