Overview

Welcome to Humblytics - privacy-first web analytics and optimization for modern websites.

What is Humblytics?

Humblytics represents the new wave of privacy-conscious web analytics platforms, offering built-in analytics that prioritize user experience optimization. Designed for businesses that need to collect data while maintaining privacy with cookie-free analytics, it provides a user-friendly interface for gathering valuable insights without navigating complex privacy regulations.

Key Features

1. Custom Event Tracking

  • Track specific interactions by adding a simple attribute such as humblytics="signup-button" to any element.

  • No‑code & low‑code friendly for platforms like Webflow, Framer, and Typedream.

  • Real‑time reporting in the dashboard under Clicks with filters for device, referrer, and timeframe.

2. Funnel Analysis

  • Multi‑step funnels: map page views, clicks, form submissions—or any custom event—in a visual flow.

  • Conversion metrics at a glance: see starting volume, drop‑off percentages, overall conversion rate, and per‑step value attribution.

  • Cross‑domain support: switch between "primary domain only" or multiple domains to follow users across subdomains or checkout flows.

  • Segment & save funnels for one‑click access during campaigns or A/B tests.

3. Click & Scroll Heatmaps

  • Dynamic heatmaps overlay click density on live pages for desktop, tablet, and mobile views.

  • Scroll-depth insights show where users lose interest on long pages.

  • Page‑level filtering lets you compare different layouts or devices side‑by‑side.

  • No extra installation—heatmaps activate automatically once the base script is on your site.

  • Heatmap history & versioning - Track how your pages evolve over time with automatic version saving.

4. Experiments (A/B Testing)

  • One script, unlimited tests: run split tests without adding extra libraries.

  • SEO‑safe redirects with canonical tags to avoid duplicate content penalties.

  • Cookie‑free audience assignment using short‑lived query parameters.

  • External destination tracking - Track successful transfers to partner sites and multi-domain checkouts.

5. Revenue Attribution & Payment Integrations

  • End-to-end attribution - Connect sales to traffic sources, campaigns, and A/B test variants.

  • See which channels drive money - Track revenue from marketing campaigns to understand true ROI.

  • Payment provider integrations:

    • Stripe - Complete revenue tracking with automatic attribution

    • Foxy - Track Foxycart purchase events

    • Any payment provider - Custom integration available

  • Revenue as conversion goal - Use completed purchases as A/B test goals.

  • Privacy-compliant tracking - Cookie-free revenue attribution.

  • Real-time revenue data - Sales appear in your dashboard within ~30 seconds.

6. Privacy & Performance

  • Cookie‑free by design—no consent banners required under GDPR.

  • Lightweight (~36 KB) async‑loaded script served from regional CDNs.

  • Full GDPR compliance - We've worked with Simpliant Legal to finalize privacy policies, data processing agreements, and EU residency requirements.

  • LLM referral tracking - Automatically tracks traffic from ChatGPT, Perplexity, and other AI tools.

Platform Integrations

Humblytics works seamlessly with all major website builders and frameworks:

  • Webflow: add the script in Site Settings → Custom Code → Head

  • Framer: paste the tag in Site Settings → General → Custom Code

  • Wix: in the site editor go to Settings → Custom Code

  • Squarespace: navigate to Settings → Advanced → Code Injection

  • WordPress: use a header/footer plugin or edit header.php

  • Shopify: open Online Store → Themes → Edit Code

  • And 15+ more platforms - See our Installation Guides

Common Use Cases

Goal
Humblytics Workflow

Improve landing page sign‑ups

Heatmap → identify low‑click CTAs → A/B test hero copy

Diagnose checkout drop‑off

Funnel (Cart → Checkout → Thank You) → view step‑level conversion

Attribute campaign ROI

Custom click events on ads/UTM pages → Funnel value attribution

Track AI referrals

Dashboard → See ChatGPT and Perplexity traffic automatically

See which channels drive revenue

Revenue tracking → Attribute sales to traffic sources and campaigns

Optimize for revenue, not clicks

A/B tests with revenue goals → Find variants that increase sales

Privacy & Compliance

  • GDPR Compliance: Full GDPR compliance is complete with privacy policies, data processing agreements, and EU residency requirements.

  • Personal Data Collection: Collects name, email, and billing details during account creation.

  • Automatic Tracking: Tracks IP, location, OS, and other metadata to improve user experience.

  • Data Security: Employs industry-standard security measures.

  • Third-Party Services: Integrates services like Webflow, Stripe, OpenAI, and GitHub.

  • Data Residency: Complete privacy controls and data location options are available for EU compliance.

Quick Links

Resources

Getting Started

  1. Install Humblytics - Choose your platform from our Getting Started Guide

  2. Track Custom Events - Learn about Click Events, Form Submissions, and Purchase Events

  3. Connect Payment Providers - Set up Revenue Attribution to see which channels drive sales (Stripe, Foxy, or any payment provider)

  4. Optimize with Split Testing - Set up A/B tests to improve conversions and revenue

  5. Understand Your Data - Explore your Analytics Dashboard

Ready to dive in? Install the single script, verify your site, and start exploring funnels, heatmaps, and real‑time events within minutes.

Need help? Check our FAQ or contact support.

NextGetting Started

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