How to Track Purchase Events

You can now track purchase events in Humblytics - enabling you to connect end-to-end customer journeys from landing page to checkout.

This update allows you to:

• Attribute sales to traffic sources, campaigns, and split test variants

• Use completed purchases as conversion goals in A/B tests

• Build accurate funnels from first visit to final transaction

• Optimize for revenue, not just clicks

Supported Payment Providers

Provider	Support level	How it works
Stripe	Native	Connect once, full revenue attribution for all Stripe payments
Foxy	Native	Track Foxycart purchase events
Other providers	Custom script, with caveats	Paddle, ReCharge, and custom checkouts can send purchase events via a snippet, but only where you control the post-payment page
Shop Pay / Shopify Payments	Not supported	Shopify's checkout runs on a sandboxed domain the tracking script can't reach

For the full revenue attribution dashboard, use Stripe or Foxy. The custom script path works for providers where you control the confirmation page; read the Other Payment Providers guide for its limitations before relying on the numbers.

Check out the setup guides above to get started with your preferred payment processor. Using a provider that isn't covered? Email [e-mail] and tell us which one; we prioritize new integrations by demand.