Stripe Revenue Attribution

Track revenue and attribute sales to your marketing campaigns, traffic sources, and A/B test variants with Stripe integration.

This guide covers:

• Stripe Checkout API - Pass visitor data through metadata

• Stripe Payment Links - Automatic tracking via session IDs

• Other Stripe Methods - Manual tracking with customer emails

Choose the method that best fits your Stripe implementation:

• Stripe Checkout API - For custom checkout implementations

• Stripe Payment Links - For Stripe-hosted payment links

• Other Stripe Methods - For custom implementations, Stripe Elements, etc.

Benefits

• End-to-end attribution - Connect sales to traffic sources and campaigns

• Split test optimization - Use revenue as conversion goals in A/B tests

• Privacy-compliant - Cookie-free tracking, no consent banners required

• Real-time data - Revenue data appears in your dashboard within ~30 seconds

Prerequisites

• Your Stripe account is connected to Humblytics

• Your main website loads the Humblytics tracking script

• You have access to modify your checkout implementation

Check out the specific guides above to get started with your Stripe setup.