> For the complete documentation index, see [llms.txt](https://docs.humblytics.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.humblytics.com/readme.md). # Overview Humblytics connects your traffic sources, on-site behavior, conversions, revenue, and experiments so you can understand what is working and improve what is not. Get started → Open Humblytics You need one thing to begin: access to edit the `` of your website. Setup takes four steps. *** ## How Humblytics works One script on your site feeds everything. Most teams move through it in this order.
1 · TrackInstall one script. Visits, traffic sources, clicks, and form submissions are recorded automatically. Connect Stripe or Foxy to add revenue.Install Humblytics →Getting Started
2 · UnderstandSee where visitors come from, what they do on each page, and where they drop off, with analytics, heatmaps, and funnels.Read your data →Understanding Your Data
3 · ImproveTest a new version of a page against the original, with signups or revenue as the goal, and keep the winner.Run a split test →Split Testing Overview
*** ## What you can answer Start from the question you have. Each answer lives in one place in the app. | Question | Where to look | | ------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------ | | Where do my visitors come from? | [Channels](/understanding-your-data/understanding-channels-data.md), including [AI referrals](/understanding-your-data/understanding-llm-referrals.md) | | Who is on my site right now? | [Live Activity](/understanding-your-data/understanding-live-activity.md) | | Which pages get attention, and which get ignored? | [Pages](/understanding-your-data/understanding-pages-data.md) and [Heatmaps](/understanding-your-data/understanding-heatmap.md) | | What are people clicking and submitting? | [Clicks](/understanding-your-data/understanding-click-data.md) and [Forms](/understanding-your-data/understanding-forms-data.md) | | Where do people drop off before converting? | [Funnels](/understanding-your-data/understanding-funnels.md) | | Which campaigns and pages make money? | [Attribution](/understanding-your-data/understanding-attribution.md) | | Which version of a page converts better? | [Experiments](/understanding-your-data/understanding-experiments.md) | *** ## Go further Everything below runs on the same script. Nothing extra to install.
ConnectorsBring in revenue, form, and ad data from Stripe, Foxy, Tally, JotForm, and Meta Ads.Connectors
AI ChatAsk questions about your own numbers from the sidebar on any dashboard page.AI Chat
MCP & API AccessGive Claude, Codex, and other agents access to your live Humblytics data.API Access & Agent Setup
Campaign TrackingTag links with UTM parameters to compare campaigns and channels.Campaign Tracking with UTM Links
Export DataDownload any report as CSV for spreadsheets or your own reporting.Export Data
Marketing ToolsFree UTM builder, sample-size planner, and significance calculator.Marketing Tools
*** {% hint style="info" %} **Need a hand?** Ask AI Chat inside the app about your own data, check the [FAQ](/frequently-asked-questions.md), or email ****. {% endhint %}