Overview
Welcome to Humblytics — the all-in-one conversion rate optimization (CRO) platform.
What is Humblytics?
Humblytics is an all-in-one CRO platform that replaces your heatmap, A/B testing, and analytics tools with one lightweight 36 KB script. It combines visual A/B testing, click and scroll heatmaps, conversion funnels, revenue attribution, and AI-powered agents — all without requiring developers or engineering tickets.
Launch experiments in 60 seconds with the visual editor, let AI agents analyze your funnels and tell you what to test next, and attribute every dollar back to the campaign, page, and variant that earned it. Cookie-free and GDPR compliant by design, no consent banners required.
Key Features
1. Automatic & Custom Click Tracking
Click events and form events are tracked automatically—view them under Analytics (Site Traffic, Pages, Clicks, Forms).
Add custom attributes (e.g.,
humblytics="signup-button") when you want to label specific click events for better visibility in the Clicks section.No‑code & low‑code friendly for platforms like Webflow, Framer, and Typedream.
2. Funnel Analysis
Multi‑step funnels: map page views, clicks, form submissions—or any custom event—in a visual flow.
Conversion metrics at a glance: see starting volume, drop‑off percentages, overall conversion rate, and per‑step value attribution.
Cross‑domain support: switch between "primary domain only" or multiple domains to follow users across subdomains or checkout flows.
Segment & save funnels for one‑click access during campaigns or A/B tests.
3. Click & Scroll Heatmaps
Dynamic heatmaps overlay click density on live pages for desktop, tablet, and mobile views.
Scroll-depth insights show where users lose interest on long pages.
Page‑level filtering lets you compare different layouts or devices side‑by‑side.
No extra installation—heatmaps activate automatically once the base script is on your site.
Heatmap history & versioning - Track how your pages evolve over time with automatic version saving.
4. Experiments (A/B Testing)
One script, unlimited tests: run split tests without adding extra libraries.
SEO‑safe redirects with canonical tags to avoid duplicate content penalties.
Cookie‑free audience assignment using short‑lived query parameters.
External destination tracking - Track successful transfers to partner sites and multi-domain checkouts.
5. Revenue Attribution & Payment Integrations
End-to-end attribution - Connect sales to traffic sources, campaigns, and A/B test variants.
See which channels drive money - Track revenue from marketing campaigns to understand true ROI.
Payment provider integrations:
Stripe - Complete revenue tracking with automatic attribution
Foxy - Track Foxycart purchase events
Any payment provider - Custom integration available
Revenue as conversion goal - Use completed purchases as A/B test goals.
Privacy-compliant tracking - Cookie-free revenue attribution.
Real-time revenue data - Sales appear in your dashboard within ~30 seconds.
6. Workflows & AI Chat
AI-powered workflows automate recurring analysis tasks. Available workflows include:
Weekly Growth Report -- automated email summaries of your site performance
Landing Page Audit -- AI analysis of conversion opportunities
A/B Test Ideas Generator -- prioritized experiment hypotheses based on your data
Traffic Alerts -- email notifications for traffic spikes or drops
AI Chat is available on every page via the right sidebar. Ask questions about your data in natural language, use quick action buttons like "Traffic insights" and "Test ideas", and get context-aware answers based on the analytics page you are viewing.
7. Data Connectors
Revenue connectors: Stripe and Foxy integrate directly to attribute purchases to traffic sources.
Form connectors: JotForm and Tally connect to track form submissions automatically.
Coming soon: Meta Ads, Google Analytics 4, Google Search Console, Shopify, and more.
Access connectors from the Automate section in the sidebar.
8. Export & Marketing Tools
CSV export for all analytics data -- download traffic summaries, page breakdowns, device data, location data, channel data, referrals, UTM data, LLM referrals, click and form events, and A/B test results.
Marketing tools available under Utilities in the sidebar:
UTM Generator -- create trackable campaign URLs
A/B Test Planner -- calculate sample sizes and test duration
Significance Calculator -- check if test results are statistically significant
Conversion Rate Calculator -- calculate and compare against benchmarks
9. Privacy & Performance
Cookie‑free by design—no consent banners required under GDPR.
Lightweight (~36 KB) async‑loaded script served from regional CDNs.
Full GDPR compliance - We've worked with Simpliant Legal to finalize privacy policies, data processing agreements, and EU residency requirements.
LLM referral tracking - Automatically tracks traffic from ChatGPT, Perplexity, and other AI tools.
Platform Integrations
Humblytics works seamlessly with all major website builders and frameworks:
Webflow: add the script in Site Settings → Custom Code → Head
Framer: paste the tag in Site Settings → General → Custom Code
Wix: in the site editor go to Settings → Custom Code
Squarespace: navigate to Settings → Advanced → Code Injection
WordPress: use a header/footer plugin or edit
header.phpShopify: open Online Store → Themes → Edit Code
And 15+ more platforms - See our Installation Guides
Common Use Cases
Improve landing page sign‑ups
Heatmap → identify low‑click CTAs → A/B test hero copy
Diagnose checkout drop‑off
Funnel (Cart → Checkout → Thank You) → view step‑level conversion
Attribute campaign ROI
Custom click events on ads/UTM pages → Funnel value attribution
Track AI referrals
Dashboard → See ChatGPT and Perplexity traffic automatically
See which channels drive revenue
Revenue tracking → Attribute sales to traffic sources and campaigns
Optimize for revenue, not clicks
A/B tests with revenue goals → Find variants that increase sales
Automate weekly reporting
Workflows → Weekly Growth Report → schedule email delivery
Get AI-powered insights
AI Chat → ask questions about your data in natural language
Export data for analysis
Export Data → select categories → download CSV files
Privacy & Compliance
GDPR Compliance: Full GDPR compliance is complete with privacy policies, data processing agreements, and EU residency requirements.
Personal Data Collection: Collects name, email, and billing details during account creation.
Automatic Tracking: Tracks IP, location, OS, and other metadata to improve user experience.
Data Security: Employs industry-standard security measures.
Third-Party Services: Integrates services like Webflow, Stripe, OpenAI, and GitHub.
Data Residency: Complete privacy controls and data location options are available for EU compliance.
Quick Links
Resources
Getting Started
Install Humblytics - Choose your platform from our Getting Started Guide
Track Custom Events - Learn about Click Events, Form Submissions, and Purchase Events
Connect Payment Providers - Set up Revenue Attribution to see which channels drive sales (Stripe, Foxy, or any payment provider)
Optimize with Split Testing - Set up A/B tests to improve conversions and revenue
Understand Your Data - Explore your Analytics Dashboard
Automate with Workflows - Set up AI-powered workflows for automated reporting and insights
Connect External Tools - Integrate revenue and form providers via Connectors
Export Your Data - Download analytics as CSV from Export Data
Ask AI - Use AI Chat to query your analytics in natural language
Ready to dive in? Install the single script, verify your site, and start exploring funnels, heatmaps, and real‑time events within minutes.
Need help? Check our FAQ or contact support.
Last updated