> For the complete documentation index, see [llms.txt](https://docs.humblytics.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.humblytics.com/understanding-your-data/understanding-pages-data.md).

# Understanding Pages Data

See which pages get the most traffic, where visits start and end, and how far people scroll on each page.

Go to **Observe → Analytics → Pages**.

<mark style="background-color:pink;">ADD GIF HERE</mark>

## Summary metrics

| Metric              | What it means                                         |
| ------------------- | ----------------------------------------------------- |
| **Total Views**     | Every page load in the selected dates.                |
| **Unique Visitors** | Different people who viewed at least one page.        |
| **Pages**           | How many different pages were viewed.                 |
| **Source**          | Your top referrer, the place most visitors came from. |
| **Scroll**          | How far down the page visitors scroll, on average.    |
| **Duration**        | Average time spent on a page.                         |

The chart below plots **Total Views** and **Unique Visitors** over time.

## Filter by page group

Humblytics groups pages by the first part of their URL. For example, every `/blog/...` page goes into **Blog**. Click a group, such as **Blog** or **Tools**, to see only those pages. The number in each group is how many pages it contains.

## Pages, Entry Pages, and Exit Pages

* **Pages:** every page that was viewed.
* **Entry Pages:** the first page of a visit. Usually your homepage, landing pages, and blog posts people find in search.
* **Exit Pages:** the last page before a visitor left.

## Table columns

| Column              | What it means                                 |
| ------------------- | --------------------------------------------- |
| **Total Views**     | Page loads for that page.                     |
| **Unique Visitors** | Different people who viewed it.               |
| **CTR**             | Clicks on the page ÷ unique visitors to it.   |
| **Top Referrer**    | Where most of that page's visitors came from. |
| **Scroll Depth**    | How far down visitors scroll on average.      |
| **Session Time**    | Average time spent on the page.               |

Use **Search pages** to find a specific URL.

{% hint style="info" %}
**CTR over 100% is normal.** CTR counts every click, and one visitor can click many times. For example, 50 visitors who make 150 clicks give a CTR of 300%.
{% endhint %}

## What to look for

* **High views, low scroll depth:** people arrive but don't read. Tighten the top of the page or move key content up.
* **A key page listed as a top exit page:** visitors leave where you want them to continue. Open a [heatmap](/understanding-your-data/understanding-heatmap.md) to see why.
* **Short session time on a long page:** the page isn't holding attention.