Understanding Pages Data
See which pages get the most traffic, where visits start and end, and how far people scroll on each page.
Go to Observe → Analytics → Pages.
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Summary metrics
Total Views
Every page load in the selected dates.
Unique Visitors
Different people who viewed at least one page.
Pages
How many different pages were viewed.
Source
Your top referrer, the place most visitors came from.
Scroll
How far down the page visitors scroll, on average.
Duration
Average time spent on a page.
The chart below plots Total Views and Unique Visitors over time.
Filter by page group
Humblytics groups pages by the first part of their URL. For example, every /blog/... page goes into Blog. Click a group, such as Blog or Tools, to see only those pages. The number in each group is how many pages it contains.
Pages, Entry Pages, and Exit Pages
Pages: every page that was viewed.
Entry Pages: the first page of a visit. Usually your homepage, landing pages, and blog posts people find in search.
Exit Pages: the last page before a visitor left.
Table columns
Total Views
Page loads for that page.
Unique Visitors
Different people who viewed it.
CTR
Clicks on the page ÷ unique visitors to it.
Top Referrer
Where most of that page's visitors came from.
Scroll Depth
How far down visitors scroll on average.
Session Time
Average time spent on the page.
Use Search pages to find a specific URL.
What to look for
High views, low scroll depth: people arrive but don't read. Tighten the top of the page or move key content up.
A key page listed as a top exit page: visitors leave where you want them to continue. Open a heatmap to see why.
Short session time on a long page: the page isn't holding attention.
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