> For the complete documentation index, see [llms.txt](https://docs.humblytics.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.humblytics.com/understanding-your-data/understanding-click-data.md).

# Understanding Click Data

See what visitors click on every page, from buttons and links to menus and pricing toggles. Clicks are tracked automatically.

Go to **Observe → Analytics → Clicks**. The tracking script records clicks on links and buttons automatically.

<mark style="background-color:pink;">ADD GIF HERE</mark>

## Summary metrics

| Metric              | What it means                                                     |
| ------------------- | ----------------------------------------------------------------- |
| **Clicks**          | Every click recorded, including repeat clicks by the same person. |
| **Unique Visitors** | Different people on your site in the selected dates.              |
| **CTR**             | Clicks ÷ unique visitors.                                         |
| **Top Target**      | The most clicked element on your site.                            |
| **Pages**           | How many pages had at least one click.                            |

The chart below plots **Clicks** and **Unique Visitors** over time.

{% hint style="info" %}
**Why CTR can be over 100%.** CTR counts every click, and one person can click many times. For example, 200 visitors who make 500 clicks give a CTR of 250%. That's expected, not an error. It also means this number won't match Google Analytics, which counts users and events differently.
{% endhint %}

## Click table

Filter by page group (for example **Blog** or **Tools**) or search for a page. Each row shows the page's **Clicks**, **Top Target**, **Unique Visitors**, and **CTR**.

**Click any row** to open that page's details: its clicks, unique visitors, total views, and a ranked list of **Top Clicked Elements**. Each element shows its name, the text or link it holds, the number of clicks, and how many sessions clicked it.

## Reading element names

Elements appear under the clearest name Humblytics can find, such as an ID like `pricing-billing-monthly` or the button's text. A generic name like **Link** means the element has no ID or label.

To give your key buttons clear names, and to track clicks as conversion goals in funnels and A/B tests, see [Custom click events](/how-to-track-custom-click-events.md).

## What to look for

* **Your main CTA isn't near the top.** Visitors are drawn to something else. Check the page's [heatmap](/understanding-your-data/understanding-heatmap.md).
* **Lots of clicks on elements that aren't links**, such as images or headings: people expect them to do something.
* **Heavy clicks on navigation:** visitors may not find what they need on the page itself.