Understanding Click Data

Humblytics allows you to track and analyze click events on your website, providing insights into user interactions. This guide will help you understand how to access and interpret your click data to optimize your website’s user interface and improve overall engagement.

Accessing Click Insights

1. Navigate to the Clicks Tab

   • Click on the 'Clicks' tab from the navigation menu on the left side of your dashboard.

2. Select the Click Targets

   • Choose the click targets you want to analyze from the list of all tracked elements.

Interpreting Click Metrics

Your Clicks dashboard provides several key metrics to help you understand user interactions:

• Total Button Clicks

  • The total number of times visitors clicked on specific buttons or links. This metric helps you understand the level of interaction with different elements on your site.

• Top Referrer

  • Shows the primary source of traffic that led to these clicks. Understanding your top referrers can help you identify which external sites or campaigns are driving the most interactions.

• Top Target

  • Indicates the most frequently clicked element on your website. This helps you identify which elements are attracting the most attention from users.

• Average Conversion Rate

  • The percentage of clicks that lead to a desired action, such as a form submission or a purchase. A higher conversion rate indicates that your clickable elements are effective in driving user actions.

Click Targets Breakdown

Below these high-level metrics, you'll find a detailed breakdown of individual click targets, including:

• Click Target

  • The specific elements on your website that are being tracked for clicks (e.g., buttons, links).

• Total Clicks

  • The number of clicks each element has received. This helps you identify which elements are the most engaging for users.

• Top Referrer

  • The primary source of traffic for each click target. This metric helps you understand where the audience for each click target is coming from.

• Conversion Rate

  • The percentage of clicks that result in a conversion for each element. Higher conversion rates indicate effective design and placement of clickable elements.

• Last Click

  • The date of the most recent click for each element. This helps you track the recency of user interactions.

By analyzing these metrics, you can optimize your website’s user interface and improve the overall user experience. Regularly reviewing your click data will help you understand user behavior and make data-driven decisions to enhance engagement and conversion rates.