Understanding Click Data

Humblytics allows you to track and analyze click events on your website, providing insights into user interactions. This guide will help you understand how to access and interpret your click data to optimize your website's user interface and improve overall engagement.

Accessing Click Insights

1. Navigate to the Clicks Tab

   • Click on Analytics in the sidebar, then select the Clicks tab from the tab bar at the top of the page.

2. Review the Summary Metrics

   • The summary cards at the top give you a quick snapshot of click activity for the selected date range.

Summary Metrics

The Clicks tab displays five summary cards at the top of the page:

• Clicks — The total number of click events recorded across all tracked pages.

• Sessions — The total number of sessions during which clicks occurred.

• CTR — Click-through rate, the ratio of clicks to sessions expressed as a percentage.

• Top Target — The most frequently clicked element, shown as a link or button label.

• Pages — The number of distinct pages where click events were recorded.

Clicks Over Time

Below the summary metrics, a bar chart plots Clicks vs Sessions over time for the selected date range. This helps you spot trends and correlate click activity with traffic patterns.

Page Group Filters

Filter the click data by page group using the pill-style filter bar. Available groups are generated from your site structure and may include options such as All, Root, Landing-Pages, Tools, Partner, Post, Company, Legal, Board-Members, Ab-Experiments, and others specific to your site.

Click Analytics Table

The main data table lists each page with click activity. Columns include:

• Page Name — The page where clicks were recorded, with a page group tag displayed alongside.

• Clicks — The total number of clicks on that page.

• Top Target — The most clicked element on that page.

• Sessions — The number of sessions that included click events on that page.

Expandable Row Details

Click on any row in the table to expand it and view individual click targets on that page. Each expanded entry shows the specific element that was clicked (e.g., a button label, link text, or humblytics attribute value) along with its click count. This lets you drill down from the page level to individual element performance.

By analyzing these metrics, you can optimize your website's user interface and improve the overall user experience. Regularly reviewing your click data will help you understand user behavior and make data-driven decisions to enhance engagement and conversion rates.