Understanding Funnels

A conversion funnel represents the journey users take from their first interaction with your website to completing a desired action, such as making a purchase or filling out a form. Humblytics provides a visual funnel builder to help you track these journeys and identify where users drop off.

Getting Started

1. Navigate to Funnels

   • Click on Funnels in the sidebar under Analyze. The page header reads "Funnels - Track conversion paths and identify drop-off points."

2. Review the Summary Cards

   • At the top of the page, summary cards display key stats:

     • Saved Funnels — The number of funnels you have created, along with the total number of steps across all funnels.

     • Total Visitors — The total number of visitors who entered any of your tracked funnels.

     • Tracked Events — The combined count of tracked click and form events available for use in funnel steps.

3. Create a New Funnel

   • Click the New Funnel button to start building a funnel from scratch, or click Suggest Funnels to let Humblytics AI analyze your site and recommend funnel configurations based on your traffic patterns.

Your Funnels

The "Your Funnels" section lists all saved funnels. Each entry shows:

• Funnel Name — The name you assigned to the funnel.

• Step Count — The number of steps in the funnel.

• Step Preview — A summary of the steps included in the funnel.

• Edit Button — Click to open the funnel in the editor.

Building a Funnel

When creating or editing a funnel, you use a step builder to define the user journey. Each step can be one of three types:

• Page View — A visit to a specific page on your site.

• Click — A click on a tracked element (button, link, or custom humblytics attribute).

• Form Submission — A submission of a tracked form.

Add steps in sequence to map out the conversion path you want to track. For example, you might create a funnel with a landing page view as step one, a CTA button click as step two, and a form submission as step three.

Funnel Visualization

Once a funnel is saved and has collected data, Humblytics displays the results as a flow chart or Sankey diagram. The visualization shows:

• The number of visitors at each step.

• The drop-off rate between steps.

• Which steps lose the most users, so you can focus optimization efforts where they will have the greatest impact.

Tracking Form Submission Rates

To track form submission rates, build a funnel that maps page views to form completions. For example: add a step for the page view (e.g., the contact page where your form lives), then add a form submission as the next step. This shows you how many visitors who saw the form went on to complete it.

Tips for Funnel Optimization

• Use AI Suggestions — Click Suggest Funnels to get AI-powered recommendations based on your site's actual traffic patterns and user behavior.

• Combine with Heatmaps — Use heatmaps to understand why users drop off at specific funnel steps.

• Test with Experiments — Run A/B tests on pages where funnel drop-off is highest to improve conversion rates.

• Enable Hash Fragment Tracking — If your site uses multi-step forms with URL fragments (e.g., #step-1, #step-2), enable hash fragment tracking in your site settings so each step is captured correctly.

• Review Regularly — Funnel performance changes over time as your traffic sources, page designs, and audience evolve.

These tools collectively enable you to refine your conversion funnel, leading to improved user engagement and higher conversion rates.