> For the complete documentation index, see [llms.txt](https://docs.humblytics.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.humblytics.com/understanding-your-data/understanding-funnels.md).

# Understanding Funnels

Map the steps visitors take toward a goal, such as landing page to pricing to signup, and find the step where you lose the most people.

A funnel is the path visitors take to reach a goal. Each step loses some people, and a funnel shows you which step loses the most, so you know where to focus.

Go to **Observe → Funnels**.

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## Summary cards

| Card               | What it means                                         |
| ------------------ | ----------------------------------------------------- |
| **Saved Funnels**  | How many funnels you've saved, and their total steps. |
| **Total Visitors** | Unique visitors in the selected dates.                |
| **Tracked Events** | Click and form events you can use as funnel steps.    |

## Build a funnel

1. Click **New Funnel**, or click **Suggest Funnels** to have Humblytics recommend funnels based on your traffic.
2. Choose a **Mode**:
   * **Sequential:** visitors must complete the steps in this exact order.
   * **Any Order:** visitors count as long as they complete every step.
3. For each step, pick a type, then a target:
   * **Page:** a visit to a page, such as `/pricing`.
   * **Click:** a click on a tracked button or link.
   * **Form:** a form submission.
4. Add at least two steps. Use **Quick Picks** to fill a step with one of your top pages, clicks, or forms, and use `*` as a wildcard. For example, `/blog/*` matches every blog post.
5. Click **Save**.

The funnel updates as you edit and counts **unique visitors** at each step.

## Reading the results

Each step shows how many visitors reached it and how many dropped off before the next step. The step with the biggest drop is your best place to improve.

**Example:** 1,000 visitors land on `/pricing`, 200 click **Start trial**, and 50 finish signup. The biggest loss is between pricing and the button click, so work on the pricing page first.

## Tips

* **Find out why people drop off.** Open a [heatmap](/understanding-your-data/understanding-heatmap.md) of the page before the biggest drop.
* **Fix it with a test.** Run an [A/B test](/understanding-your-data/understanding-experiments.md) on that page.
* **Multi-step forms on one URL?** If each step changes the URL fragment (for example `#step-2`), turn on hash fragment tracking in **Workspace settings → Hash fragments** so each step counts as its own page.