Understanding Site Traffic
Humblytics offers robust tools to help you understand and analyze your website traffic. This section will guide you through the various features available on the Overview tab and explain what each metric means.
Accessing the Overview Tab
Log in to Your Humblytics Account
Navigate to Humblytics and log in with your credentials.
Navigate to the Analytics Section
Once logged in, click on Analytics in the sidebar under Analyze. The Overview tab is displayed by default.
Live Activity
The Live Activity section gives you a real-time snapshot of what is happening on your site right now. It includes:
Globe Visualization — An animated globe showing where your active visitors are located geographically.
Active Visitors — The number of visitors currently on your site.
Views — The number of page views from active sessions.
Clicks — The number of click events from active sessions.
Top Country — The country currently generating the most live traffic.
Recent Activity Feed — A real-time event feed showing individual VISIT and CLICK events, including the visitor's country, the page they viewed or element they clicked, and how long ago the event occurred.
Traffic Analytics
The Traffic Analytics section displays your core metrics over the selected date range, along with an area chart plotting Page Views vs Visitors over time. The available metrics are:
Visitors — The total number of distinct individuals who visited your site within the selected period. This metric helps you understand the reach of your website.
Views — The total number of pages viewed by all visitors. A higher number of views indicates more engagement with your content.
Bounce % — The percentage of visitors who leave your site after viewing only one page. A lower bounce rate suggests that visitors are finding your content engaging enough to explore further.
Duration — The average length of time a visitor spends on your site. Longer durations typically indicate higher levels of engagement.
Revenue — The total revenue attributed to your website during the selected period, pulled from connected revenue providers such as Stripe.
Rev/Visitor — Revenue per visitor, calculated by dividing total revenue by the number of visitors. This metric helps you understand the monetary value of each visitor.
Conv. Rate — The overall conversion rate, representing the percentage of visitors who completed a desired action such as a purchase or form submission.
Each metric card shows the current value and a comparison indicator so you can quickly see whether performance is trending up or down relative to the previous period.
Revenue Attribution
The Overview tab also includes a Revenue Attribution summary. This section displays:
Connected Provider — A badge indicating your revenue source (e.g., Stripe).
Total Revenue — The aggregate revenue for the selected date range.
Paid vs Organic Breakdown — A horizontal bar chart breaking down revenue by traffic source, so you can see how much revenue comes from paid campaigns versus organic channels.
This gives you a quick view of which traffic sources are generating the most revenue without navigating to the full Attribution page.
LLM Referral Tracking
Humblytics automatically tracks traffic from AI tools like ChatGPT and Perplexity. These LLM referrals appear directly on your dashboard alongside traditional search traffic, allowing you to:
See which AI tools are sending visitors to your site
Compare conversion rates between AI referrals and traditional search
Understand the impact of AI-driven discovery on your traffic patterns
LLM referrals are automatically detected and categorized in your traffic breakdown, giving you complete visibility into all sources of website visitors.
By regularly monitoring these metrics, you can gain valuable insights into your website's performance and make data-driven decisions to improve user engagement and overall effectiveness.
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