Frequently Asked Questions
Get answers to common questions about Humblytics analytics, features, pricing, and technical setup.
💳 Pricing & Plans
What are the current pricing plans?
Plus Plan - $19/month
10K events per month
5 websites
1 A/B split test
1 funnel
1 heatmap
Revenue tracking
Cross-domain tracking
25 AI insights per month
Unlimited ad connectors
API access
Email support
GDPR compliance
Business Plan - $79/month ($65/month billed yearly)
500K events per month
Unlimited websites
5 A/B split tests
5 funnels
5 heatmaps
Revenue tracking
Cross-domain tracking
3 team members
200 AI insights per month
Unlimited ad connectors
API access
24 months analytics retention
Email support
GDPR compliance
Scale Plan - $279/month ($230/month billed yearly)
1 million events per month
Unlimited websites
Unlimited A/B split tests
Unlimited funnels
Unlimited heatmaps
Revenue tracking
Cross-domain tracking
5 team members
1,000 AI insights per month
Unlimited ad connectors
Priority AI processing
API access
36 months analytics retention
Email support
GDPR compliance
Enterprise Plan - Contact us
Unlimited events
Unlimited websites
Unlimited A/B split tests
Unlimited funnels
Unlimited heatmaps
Unlimited revenue tracking
Cross-domain tracking
Unlimited team members
Unlimited AI insights
Unlimited custom workflows
Unlimited connectors
Priority AI processing
Dedicated AI configuration
Custom API
Priority support
Unlimited analytics retention
Dedicated account specialist
SSO/SAML + SOC2 compliance
Add-Ons
Extra Data Events — $39/month per 1 million additional events. Scale your tracking beyond your plan limit without upgrading.
Extra Seats — $9/month per additional team member. Add team members to any plan.
Legacy $9 Plan
The $9 plan has been discontinued for new signups
Current $9 users are grandfathered permanently
Keep your rate forever or upgrade anytime
Can I switch between plans?
Plan switching is flexible and straightforward:
Upgrades: Take effect immediately with pro-rated charges based on your remaining billing period
Downgrades: Take effect at the start of your next billing cycle
Data retention: All historical data is retained according to your current plan's retention policy
Data retention by plan:
Business Plan: 24 months analytics retention
Scale Plan: 36 months analytics retention
Enterprise Plan: Unlimited analytics retention
You'll receive an email alert at 75% usage, with a 3-day grace period to upgrade if you exceed your limit before tracking is paused.
What happens to my data if I cancel?
When you cancel your Humblytics subscription:
Active subscription cancelled: Your account remains active until the end of your current billing period. After that, you'll lose access to your dashboard and data.
Data retention: Data is retained according to your last active plan's retention policy (1-5 years depending on plan level)
Reactivation: You can reactivate your account and regain access to your data at any time during the retention period
If you request account deletion:
We will permanently delete your site and all associated data within 30 days of your deletion request
This action is irreversible and complies with our privacy policy
How long is the free trial?
Humblytics offers a 14-day free trial for all new accounts. During your trial period, you'll have full access to all features of your chosen plan without any charges.
No credit card required to start your trial
Full feature access during the trial period
Automatic conversion to paid plan after 14 days (you can cancel anytime before the trial ends)
Email reminders sent before your trial expires
You can upgrade, downgrade, or cancel at any time during or after your trial period.
🔧 Installation & Setup
How do I install Humblytics?
Installation is simple and takes just a few minutes:
Webflow: Connect directly through the Webflow App Store with one-click authorization. Analytics tracking begins automatically.
Framer: Add the tracking code snippet to your site header through site settings.
Custom websites: Copy your unique tracking code from the Humblytics dashboard and add it to your site's <head> section. No additional configuration needed.
See our Getting Started Guide for platform-specific instructions.
Will Humblytics slow down my website?
No. Humblytics is engineered for minimal performance impact:
Extremely lightweight script (~36 KB)
Loads asynchronously (won't block page rendering)
Delivered through global CDN for fast worldwide performance
No cookies or local storage operations (minimal CPU usage)
No noticeable impact on page load times, even on mobile devices
Does Humblytics integrate with other tools?
Yes. Humblytics offers multiple integration options:
Native integrations: Webflow and Framer
Payment providers: Stripe, Foxy, and custom integrations
Form builders: Typeform, Tally.so, Cal.com, HubSpot, Fillout, and more
Public API: Available for custom integrations
Data export: CSV format for use with other tools
Dashboard sharing: Public links with set expiry dates
API Access:
API access is included on all plans (Plus, Business, Scale, and Enterprise)
Enterprise plans include custom API endpoints and priority support
See our External Analytics API documentation for details.
📊 Features & Tracking
What can I track with Humblytics?
Comprehensive tracking capabilities without coding knowledge:
Page views and real-time visitor data
Traffic sources and geographic distribution
LLM referrals (ChatGPT, Perplexity)
Engagement metrics (scroll depth, session duration)
Form submissions and conversion rates
Button and link interactions
Revenue and purchase events
CMS performance tracking
Cross-domain user journeys
All tracking happens automatically once Humblytics is installed—no additional configuration required.
How accurate is cookie-free tracking?
Humblytics achieves over 99% accuracy for unique visitor tracking using advanced fingerprinting technology. Instead of cookies, we use IP address hashing and device characteristics to identify visitors while maintaining privacy. This eliminates the need for cookie consent banners while maintaining high accuracy.
Can I track form submissions and appointments?
Yes! Humblytics automatically tracks native HTML forms and supports integrations with:
Typeform
Tally.so
Cal.com
HubSpot Forms & Booking Links
Fillout
GoHighLevel
And more
See our Form Tracking Guide for setup instructions.
How do A/B split tests work?
Create and run A/B tests without coding knowledge. Test different versions of any page element with automatic traffic splitting between variations. The real-time results dashboard shows performance for each version, including statistical significance calculations.
Test limits by plan:
Plus: 1 active A/B test
Business: 5 active A/B tests
Scale: Unlimited A/B tests
Enterprise: Unlimited A/B tests
We provide test duration recommendations and automatically detect when a winner emerges.
My A/B test is showing an odd traffic split, even though I set it to 50/50. What's going on?
This usually happens when a variant page contains buttons or links that jump to an anchor on the control URL:
Visitors who click that button leave Variant B and land back on the control. Our tracker counts the session under the page they finally view, so the control piles up extra traffic and conversions while Variant B looks starved.
Fix:
Change those anchor links to be relative fragments (
#start) or variant-specific paths (/welcome#start)Re-publish the variant. Humblytics will pick up the change automatically; no need to restart the experiment
What is the AI Chat?
The AI Chat is a conversational assistant available on every page of your dashboard via the right sidebar. It is context-aware -- it understands which analytics page you are viewing and can answer questions about your data in natural language. Use quick action buttons like "Traffic insights", "Test ideas", and "Help me get started" for one-click prompts. AI Chat usage counts toward your plan's AI insights quota.
What are Connectors?
Connectors let you integrate external tools with Humblytics. Currently available connectors include Stripe and Foxy (for revenue tracking), and JotForm and Tally (for form submission tracking). More connectors including Meta Ads, Google Analytics 4, Google Search Console, and Shopify are coming soon. Access them from the Automate section in the sidebar.
Can I exclude my own traffic or specific IP addresses?
Yes. Humblytics supports IP exclusion so you can filter out internal traffic from your analytics. Go to Site Settings > IP Filtering to add IP addresses you want to exclude. This is useful for removing your own visits, your team's traffic, or any known bots so your data reflects real visitor behavior.
Can I export my analytics data?
Yes. The Export Data page (under Utilities in the sidebar) lets you download all your analytics data as CSV files. You can export traffic summaries, page breakdowns, device and browser data, location data, channel data, referrals, UTM data, LLM referrals, click and form events, and A/B test results. Exports respect your selected date range.
What Marketing Tools are available?
Under Utilities in the sidebar, you will find free marketing tools including a UTM Generator (create trackable campaign URLs), A/B Test Planner (calculate sample sizes and test duration), Significance Calculator (check if test results are statistically significant), and Conversion Rate Calculator (calculate and compare against benchmarks).
What are LLM Referrals?
LLM Referrals track traffic from AI assistants and chatbots like ChatGPT, Perplexity, Claude, Gemini, Copilot, and others. This data appears in a dedicated "LLM Referrals" tab under Analytics, showing which AI tools send visitors to your site. No additional setup is required -- Humblytics detects these referrals automatically.
What is Attribution?
The Attribution page connects your ad spend to actual revenue. It shows Revenue Tracked, Attribution Status, and ROAS (Return on Ad Spend). You can view data broken down by Campaigns, Sources, and Landing Pages. Connect ad platforms via Connectors to see verified attribution with spend data. Revenue attribution also appears on the Analytics Overview tab.
🔒 Privacy & Compliance
Is Humblytics GDPR compliant?
Yes, Humblytics is fully GDPR compliant. We've worked with Simpliant Legal to finalize:
Privacy policies
Data processing agreements
EU residency requirements
All documentation is in place and can be accessed on our website. Complete privacy controls and data location options are available for EU compliance.
Do I need cookie consent banners?
No. Humblytics operates without cookies or local storage, eliminating the need for consent banners under GDPR. We use IP address hashing and device characteristics for visitor identification while maintaining privacy.
👥 Team & Account Management
Can I add team members to my account?
Yes! Team member access varies by plan:
Plus: No team seats included
Business: 3 team members
Scale: 5 team members
Enterprise: Unlimited team members
Team members can be given access to individual sites within your account.
Can I share my dashboard with others?
Yes! You can create public dashboard links with set expiry dates. This is perfect for sharing data with clients, stakeholders, or team members who don't need full account access.
How do I migrate from Google Analytics?
Migrate gradually by installing Humblytics alongside your existing Google Analytics implementation:
Run both tools in parallel for 1-2 weeks to verify accurate tracking
Set up custom events to match your existing GA configuration
Export historical data from GA for your records
Remove Google Analytics once you're confident in Humblytics tracking
While historical data won't transfer directly, you can keep your GA exports for reference.
📧 Email Reports & Alerts
How do I set up email reports?
Configure email reports through your Humblytics dashboard at Site Settings > Email Reports:
Choose your preferred frequency (weekly or monthly)
Customize which metrics to include
Add multiple email recipients
Reports are automatically formatted for easy sharing with your team and stakeholders.
What's included in the email reports?
Email reports provide a comprehensive overview of your site's key metrics:
Traffic trends and patterns
Top-performing pages
Conversion rates
A/B test results (if active)
Notable changes from previous periods
Reports are designed to be concise yet informative, giving you actionable insights without overwhelming detail.
How does anomaly detection work?
Our intelligent anomaly detection system continuously monitors your website traffic patterns to identify unusual activity. It learns from your site's historical data to understand what's "normal" for your website. When it detects significant deviations—whether sudden spikes or drops in traffic—it sends immediate alerts so you can investigate and respond quickly.
Who can receive alerts and reports?
Alerts and reports can be sent to any email address you specify, regardless of whether they have a Humblytics account. Add or remove email recipients anytime through Site Settings > Email Reports. There's no limit to the number of recipients you can add.
🆘 Still have questions?
Can't find what you're looking for? Contact our support team:
📧 Email: [email protected]
📚 Documentation: docs.humblytics.com
💬 Priority Support: Available on Scale and Enterprise plans
We typically respond within 24 hours (faster for Scale and Enterprise customers).
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