# Understanding Your Data

Humblytics provides a comprehensive suite of analytics, optimization, and automation tools. Here's a high-level overview of each section in the app.

## App Navigation

The Humblytics dashboard is organized into three main groups in the sidebar:

**Analyze**

Tools for viewing and interpreting your website data:

* **Analytics** — Your core traffic dashboard with tabs for Overview, Pages, Devices, Locations, Channels, LLM Referrals, Clicks, and Forms
* **Attribution** — Revenue attribution connecting ad spend to conversions, with campaign, source, and landing page breakdowns
* **Heatmaps** — Visual click and scroll heatmaps overlaid on your actual pages, with device-specific views
* **Funnels** — Conversion funnel builder to track multi-step user journeys and identify drop-off points
* **Experiments** — A/B split testing to compare page variants and measure conversion lift

**Automate**

AI-powered automation and integrations:

* **Workflows** — Automated reports, AI-powered analysis, and traffic alerts
* **Connectors** — Connect revenue providers (Stripe, Foxy), form platforms (JotForm, Tally), and more

**Utilities**

Tools and data access:

* **Marketing Tools** — UTM link generator, A/B test planner, significance calculator, and conversion rate calculator
* **Export Data** — Download all analytics data as CSV files
* **API** — Generate API keys and access your data programmatically

## Additional Features

* **AI Chat** — An AI-powered assistant available on every page via the right sidebar. Ask questions about your data in natural language, get traffic insights, test ideas, and optimization suggestions.
* **Settings** — Configure site timezone, hash fragment tracking, IP filtering, email reports, and review your tracking code installation.
* **Share** — Generate public dashboard links with optional password protection.

## Global Controls

Every analytics page includes:

* **Date Range Picker** — Switch between 24 hours, 7 days, Month to date, or select custom dates
* **Filters** — Filter by device, browser, country, traffic source, and UTM parameters
* **Share** — Share your dashboard via a public link

By utilizing these features, Humblytics enables you to gain deep insights into your website's performance, understand user behavior, and optimize for better engagement and conversions.