> For the complete documentation index, see [llms.txt](https://docs.humblytics.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.humblytics.com/understanding-your-data.md).

# Understanding Your Data

Humblytics provides a comprehensive suite of analytics, optimization, and automation tools. Here's a high-level overview of each section in the app.

## App Navigation

The Humblytics dashboard opens on **Home**, and the sidebar is organized into four main groups:

**Observe**

Tools for viewing and interpreting your website data:

* **Analytics** — Your core traffic dashboard. The sidebar shows Overview, Pages, Clicks, and Forms up front, and Channels, Devices, Locations, LLM Referrals, and Bots under **More**
* **Heatmaps** — Visual click and scroll heatmaps overlaid on your actual pages, with device-specific views
* **Funnels** — Conversion funnel builder to track multi-step user journeys and identify drop-off points
* **Attribution** — Revenue attribution connecting ad spend to conversions, with campaign, source, and landing page breakdowns

**Optimize**

Tools for testing and improving conversion:

* **Experiments** — A/B split testing to compare page variants and measure conversion lift

**Agent**

Programmatic and AI agent access:

* **API & MCP** — Generate API keys and connect AI agents to your data through the API or MCP server

**Connect**

Integrations and data access:

* **Connectors** — Connect revenue providers (Stripe, Foxy), form platforms (JotForm, Tally), and more
* **Export** — Download all analytics data as CSV files

Below the four groups, the sidebar also links to **Marketing Tools** (UTM link generator, A/B test planner, significance calculator, and conversion rate calculator), **Resources & Support**, and **Workspace settings**.

## Additional Features

* **AI Chat** — Press **⌘K** or click the **Ask anything** bar in the bottom-right corner to ask questions about your data in natural language, get traffic insights, test ideas, and optimization suggestions.
* **Site settings** — Open from the **Site settings** button next to each site on **Home**. Review your tracking script installation and configure filters and email reports for that site.
* **Workspace settings** — Manage the workspace name and timezone, your team, the sites in the workspace, hash fragment tracking, and share links.
* **Share** — Generate view-only dashboard links that anyone can open without signing in. Manage existing links under **Workspace settings → Share Links**.

## Global Controls

Every analytics page includes a header bar with:

* **Site picker** — Switch between the sites in your workspace
* **Date range** — Choose 24 hours, 7 days, Month to date, or Custom, or click **Select dates** to pick a range on the calendar or use quick ranges like Today, Last 30 days, or This Month
* **Filter** — Include or exclude traffic by page (page, entry page, exit page), device and browser (device, device type, browser), or traffic source (country, region, referral, source, campaign, medium, content)
* **Share** — Share your dashboard via a view-only public link

By utilizing these features, Humblytics enables you to gain deep insights into your website's performance, understand user behavior, and optimize for better engagement and conversions.