Humblytics
  • Overview
    • Introduction to Humblytics
    • Features Overview
    • Frequently Asked Questions
  • How to Get Started
    • Create a New Account
    • Add Humblytics Analytics to a Custom / Self-Hosted Site
    • How to Add Humblytics Analytics to Your Weblow Site
    • How to Add Humblytics Analytics to Your Framer Site
  • Split Testing Overview
    • How Humblytics Split Testing Works - Under the Hood
    • How to Setup a Split Test
    • Creating A/B Page Variants for Split Testing
    • How to Analyze Split Test Data
    • Using the Humblytics A/B Sample‑Size Calculator
    • Deciding How Long to Run an A/B Test
  • How to Track Custom Form Submissions
    • GoHighLevel
    • Tally.so
      • Webflow – How to Track Tally.so Form Submissions
      • Framer – How to Track Tally.so Form Submissions
      • Custom/Self-Hosted – How to Track Tally.so Form Submissions
    • Typeform
      • Webflow – How to Track Typeform Submissions
      • Framer – How to Track Typeform Submissions
      • Custom/Self-Hosted – How to Track Typeform Submissions
    • Cal.com
      • Webflow – How to Track Cal.com Booking Submissions
      • Framer – How to Track Cal.com Booking Submissions
      • Custom/Self-Hosted – How to Track Cal.com Booking Submissions
    • Hubspot
      • Framer – How to Track HubSpot Form Submissions
      • Custom/Self-Hosted – How to Track HubSpot Form Submissions
      • Webflow – How to Track HubSpot Form Submissions
  • How to Track Custom Click Events
    • How to Track Click Events on Custom / Self‑Hosted Site
    • How to Add Custom Event Tracking for Webflow Sites
    • How to Add Custom Event Tracking for Framer Sites
  • Understanding Your Data
    • Understanding Site Traffic
    • Understanding Pages Data
    • Understanding Click Data
    • Understanding Forms Data
    • Understanding Heatmap
    • Understanding Funnels
  • Campaign Tracking with UTM Links
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  • How to Interpret Heatmaps
  • Using Heatmaps with Humblytics

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  1. Understanding Your Data

Understanding Heatmap

Heatmaps are visual representations that illustrate user interactions on your website. They use color gradients to indicate areas of high and low engagement:

  • Click Heatmaps: Show where users click most frequently, helping you identify popular elements and optimize their placement.

  • Scroll Heatmaps: Indicate how far users scroll down your page, allowing you to understand if important content is being missed.

  • Attention Heatmaps: Track eye movement, helping you understand which elements attract the most attention and adjust your design accordingly.

How to Interpret Heatmaps

To effectively analyze heatmaps:

  1. Identify Hot Spots: Look for areas with red or orange hues, indicating high user interaction.

  2. Examine Cold Zones: Blue or gray areas suggest low engagement. These might be opportunities for design improvement.

  3. Compare Different Heatmaps: Toggle between click, scroll, and attention heatmaps to get a comprehensive view of user behavior.

  4. Segment Data: Analyze heatmaps by different user segments, such as new vs. returning visitors or mobile vs. desktop users, to uncover specific insights.

Using Heatmaps with Humblytics

Humblytics integrates heatmaps into its analytics platform, allowing you to:

  • Track User Interactions: Monitor how users engage with your website in real-time.

  • Visualize Behavior: Use heatmaps to see where users click, scroll, and focus their attention.

  • Optimize Content: Identify areas that need improvement and make data-driven decisions to enhance user experience.

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Last updated 9 days ago

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