Understanding Heatmap

Heatmaps are visual representations that illustrate user interactions on your website. They use color gradients to indicate areas of high and low engagement:

• Click Heatmaps: Show where users click most frequently, helping you identify popular elements and optimize their placement.

• Scroll Heatmaps: Indicate how far users scroll down your page, allowing you to understand if important content is being missed.

• Attention Heatmaps: Track eye movement, helping you understand which elements attract the most attention and adjust your design accordingly.

How to Interpret Heatmaps

To effectively analyze heatmaps:

1. Identify Hot Spots: Look for areas with red or orange hues, indicating high user interaction.

2. Examine Cold Zones: Blue or gray areas suggest low engagement. These might be opportunities for design improvement.

3. Compare Different Heatmaps: Toggle between click, scroll, and attention heatmaps to get a comprehensive view of user behavior.

4. Segment Data: Analyze heatmaps by different user segments, such as new vs. returning visitors or mobile vs. desktop users, to uncover specific insights.

Using Heatmaps with Humblytics

Humblytics integrates heatmaps into its analytics platform, allowing you to:

• Track User Interactions: Monitor how users engage with your website in real-time.

• Visualize Behavior: Use heatmaps to see where users click, scroll, and focus their attention.

• Optimize Content: Identify areas that need improvement and make data-driven decisions to enhance user experience.

Heatmap History & Versioning

Track how your pages evolve over time. Humblytics now stores all previously saved heatmaps so you can compare user behavior across different periods.

What's New:

• Every saved heatmap is preserved automatically

• Compare versions side-by-side to see how design changes, copy updates, or layout shifts impact user behavior

• Maintain complete historical context instead of losing data with each update

How It Works:

1. Save a heatmap for your current page design

2. Make page changes (design updates, copy changes, layout shifts)

3. Save the heatmap again

4. Compare versions in your dashboard to see how changes impacted user behavior

Why It Matters: Essential for continuous optimization. You can now maintain complete historical context and understand the impact of your design decisions over time, rather than losing data with each update.

All existing heatmaps are automatically preserved, so you can start comparing versions immediately.