Increase Session Time

Test which version of a page keeps visitors engaged longer.

In the app, this goal is Visit Time. It compares how well each version keeps visitors engaged on the page.

When to use it

Content pages where attention is the goal: blog posts, guides, product tours, and video pages.

Results you'll see

Engaged Sessions and Engagement Rate (engaged sessions ÷ visitors) for each version. Humblytics measures active time, not a tab left open in the background.

Test ideas

• Short intro vs. getting straight to the point

• Adding a video or interactive element

• Table of contents or jump links on long pages

• Related content at the end of the page

Set it up

In New Experiment, choose Visit Time under Engagement. No extra fields are needed. Recommended run: 3–30 days at 90% significance. Full setup steps.

Longer isn't always better. On a checkout or signup page, people spending more time can mean they're confused.