> For the complete documentation index, see [llms.txt](https://docs.humblytics.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.humblytics.com/split-testing-overview/creating-a-b-page-variants-for-split-testing/engagement-goals/increase-session-time.md).

# Increase Session Time

Test which version of a page keeps visitors engaged longer.

In the app, this goal is **Visit Time**. It compares how well each version **keeps visitors engaged** on the page.

## When to use it

Content pages where attention is the goal: blog posts, guides, product tours, and video pages.

## Results you'll see

**Engaged Sessions** and **Engagement Rate** (engaged sessions ÷ visitors) for each version. Humblytics measures active time, not a tab left open in the background.

## Test ideas

* Short intro vs. getting straight to the point
* Adding a video or interactive element
* Table of contents or jump links on long pages
* Related content at the end of the page

## Set it up

In **New Experiment**, choose **Visit Time** under **Engagement**. No extra fields are needed. Recommended run: **3–30 days** at 90% significance. [Full setup steps](/split-testing-overview/how-to-setup-a-split-test.md).

{% hint style="warning" %}
Longer isn't always better. On a checkout or signup page, people spending more time can mean they're confused.
{% endhint %}