> For the complete documentation index, see [llms.txt](https://docs.humblytics.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.humblytics.com/split-testing-overview/creating-a-b-page-variants-for-split-testing/engagement-goals.md).

# Engagement Goals

Goals that measure attention, like time spent on the page or bounce rate.

An engagement goal measures **how people use the page**, not a single action. Use one when the page's job is to hold attention, like a blog post, a guide, or a top-of-funnel landing page.

| Goal                                                                                                                         | Pick it when success means...      | Results show                         |
| ---------------------------------------------------------------------------------------------------------------------------- | ---------------------------------- | ------------------------------------ |
| [Visit Time](/split-testing-overview/creating-a-b-page-variants-for-split-testing/engagement-goals/increase-session-time.md) | people staying and engaging longer | Engaged Sessions, Engagement Rate    |
| [Bounce Rate](/split-testing-overview/creating-a-b-page-variants-for-split-testing/engagement-goals/reduce-bounce-rate.md)   | fewer people leaving right away    | Non-Bounce Sessions, Non-Bounce Rate |

Engagement tests need less time (3–30 days) but tell you less about revenue. If the page has a signup or purchase, a [Conversion Goal](/split-testing-overview/creating-a-b-page-variants-for-split-testing/conversion-goals.md) is usually the better choice.