Increase Revenue

The Increase Revenue goal is designed for e-commerce businesses and revenue-driven websites that want to maximize sales and revenue per visitor.

It measures which version of your page generates more total revenue — whether through product purchases, plan upgrades, or upsell offers — helping you identify which page design, pricing layout, or conversion flow delivers the highest return.

Use this goal when your primary objective is to drive more revenue rather than just form submissions or clicks.

Perfect for:

  • Product and checkout pages

  • Pricing or subscription plan layouts

  • Upsell or cross-sell offers

  • Limited-time promotional campaigns

  • Any revenue-generating page flow

Ideal for online stores, SaaS platforms, or any business tracking monetary conversions.

What It Tracks

Humblytics automatically tracks and attributes:

  • Completed purchases or paid conversions

  • Total revenue generated per variation

  • Average revenue per visitor (RPV) and conversion rate differences

  • Performance of pricing tiers or product offers

Works seamlessly with integrated checkout systems and payment success pages — no extra coding required.

How It Works

  1. Visitors are evenly distributed between Control (A) and Variant (B).

  2. Humblytics detects when users complete a purchase or revenue event.

  3. The platform calculates both conversion rate and average revenue per visitor for each version.

  4. Real-time analytics show which variation delivers higher sales and revenue lift.

Common Test Ideas

  • Test different product page layouts (short vs. detailed descriptions).

  • Compare pricing table designs or call-to-action placements.

  • Try bundle offers or promotional discounts.

  • Test upsell pop-ups or “related products” recommendations.

  • Experiment with checkout form simplicity or progress indicators.

Steps to Set Up

  1. In your Humblytics dashboard, click the Split Testing side menu.

  2. Click Start Creating Experiment.

  3. Under Select Testing Goal, choose Increase Revenue.

  4. Select your Experiment and Test Type.

  5. Add URLs for Control (A) and Variant (B).

  6. Configure Visitor Assignment (allow or prevent overlap).

  7. Apply Restrictions (Geo or Audience, as needed).

  8. Launch your experiment and monitor revenue performance in real time.

By the end of the test, you’ll have clear data on which version drives:

  • Higher total sales and order values

  • Increased revenue per visitor (RPV)

  • Improved checkout and upsell performance

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