# Increase Revenue

The **Increase Revenue** goal is designed for **e-commerce businesses and revenue-driven websites** that want to maximize sales and revenue per visitor.

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It measures which version of your page generates more total revenue — whether through product purchases, plan upgrades, or upsell offers — helping you identify which page design, pricing layout, or conversion flow delivers the highest return.

Use this goal when your primary objective is to **drive more revenue** rather than just form submissions or clicks.

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Perfect for:

* Product and checkout pages
* Pricing or subscription plan layouts
* Upsell or cross-sell offers
* Limited-time promotional campaigns
* Any revenue-generating page flow

> Ideal for online stores, SaaS platforms, or any business tracking monetary conversions.

#### What It Tracks

Humblytics automatically tracks and attributes:

* **Completed purchases or paid conversions**
* **Total revenue generated per variation**
* **Average revenue per visitor (RPV)** and conversion rate differences
* **Performance of pricing tiers or product offers**

> Works seamlessly with integrated checkout systems and payment success pages — no extra coding required.

#### How It Works

1. Visitors are evenly distributed between **Control (A)** and **Variant (B)**.
2. Humblytics detects when users complete a purchase or revenue event.
3. The platform calculates both **conversion rate** and **average revenue per visitor** for each version.
4. Real-time analytics show which variation delivers higher sales and revenue lift.

#### Common Test Ideas

* Test different **product page layouts** (short vs. detailed descriptions).
* Compare **pricing table designs** or call-to-action placements.
* Try **bundle offers** or promotional discounts.
* Test **upsell pop-ups** or “related products” recommendations.
* Experiment with **checkout form simplicity** or progress indicators.

#### Steps to Set Up

1. In your Humblytics dashboard, click the **Split Testing** side menu.
2. Click **Start Creating Experiment**.
3. Under **Select Testing Goal**, choose **Increase Revenue**.
4. Select your **Experiment** and **Test Type**.
5. Add URLs for **Control (A)** and **Variant (B)**.
6. Configure **Visitor Assignment** (allow or prevent overlap).
7. Apply **Restrictions** (Geo or Audience, as needed).
8. Launch your experiment and monitor revenue performance in real time.

By the end of the test, you’ll have clear data on which version drives:

* **Higher total sales and order values**
* **Increased revenue per visitor (RPV)**
* **Improved checkout and upsell performance**