Increase Form Submissions

The Increase Form Submissions goal measures how many visitors complete and submit a form on your page — such as contact, sign-up, or lead generation forms.

This goal is perfect for optimizing form design, placement, or copy to improve lead capture and conversion rates.

Choose this goal when your primary objective is to generate more leads or user signups through form completions.

Examples include:

  • Contact or inquiry forms

  • Newsletter subscriptions

  • Product demo or trial sign-ups

  • Lead generation or waitlist forms

What It Tracks

Once your test is running, Humblytics automatically detects and tracks:

  • Successful form submissions (both native and embedded forms)

  • Button clicks tied to the submission event

  • Form completions across single or multi-step flows

No setup required — Humblytics automatically tracks form submissions across Webflow, Framer, and most embedded form tools (like Typeform, Tally.so, and HubSpot).

How It Works

  1. Visitors are randomly assigned to Control (A) or Variant (B).

  2. Humblytics tracks when a visitor submits a form on each version.

  3. The platform compares submission rates between A and B to determine which design, copy, or layout leads to higher conversions.

  4. Real-time statistical calculations identify the winning version once significance is reached.

Common Test Ideas

  • Adjust form length (fewer vs. more fields)

  • Change button text or color (e.g., “Submit” → “Get Started”)

  • Modify placement (above the fold vs. end of page)

  • Test different calls-to-action or offer wording

  • Compare embedded vs. pop-up form layouts

Steps to Set Up

  1. Go to Split Testing in your Humblytics dashboard.

  2. Click Start Creating Experiment.

  3. Under Select Testing Goal, choose Increase Form Submissions.

  4. Choose your Experiment and Test Type.

  5. Define Page Variants (Control A and Variant B URLs).

  6. Configure Visitor Assignment (allow or prevent overlap).

  7. Apply Restrictions (Geo or Audience, if applicable).

  8. Launch the test and monitor conversion results live.

By the end of your test, you should see:

  • More completed forms

  • Higher lead generation rate

  • Improved conversion metrics within your funnels

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