> For the complete documentation index, see [llms.txt](https://docs.humblytics.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.humblytics.com/split-testing-overview/creating-a-b-page-variants-for-split-testing/conversion-goals/increase-form-submissions.md).

# Increase Form Submissions

Test which version of a page gets more forms submitted.

In the app, this goal is **Form Submissions**. A visitor counts as a win when they **submit a form** on the page you're testing.

## When to use it

Your page exists to collect leads: contact, demo request, newsletter, waitlist, or booking forms.

## What counts

Humblytics detects submissions automatically for native HTML forms and popular form tools, including Typeform, Tally, Cal.com, HubSpot forms and booking links, Fillout, and GoHighLevel. Some embedded tools need a short setup first. See [How to Track Custom Form Submissions](/how-to-track-custom-form-submissions.md).

{% hint style="info" %}
Check that your form shows up in **Observe → Analytics → Forms** before you launch. If it isn't tracked there, the test can't count it.
{% endhint %}

## Results you'll see

**Submissions** and **Submit Rate** (submissions ÷ visitors) for each version.

## Test ideas

* Fewer form fields
* Button text: "Submit" vs. "Get my free audit"
* Form above the fold vs. lower on the page
* Adding a short line of social proof next to the form

## Set it up

In **New Experiment**, choose **Form Submissions** under **Conversion**. No extra fields are needed. Recommended run: **7–30 days** at 95% significance. [Full setup steps](/split-testing-overview/how-to-setup-a-split-test.md).