> For the complete documentation index, see [llms.txt](https://docs.humblytics.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.humblytics.com/split-testing-overview/creating-a-b-page-variants-for-split-testing/conversion-goals/increase-form-submissions.md).

# Increase Form Submissions

The **Increase Form Submissions** goal measures how many visitors complete and submit a form on your page — such as contact, sign-up, or lead generation forms.

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This goal is perfect for optimizing form design, placement, or copy to improve lead capture and conversion rates.

Choose this goal when your primary objective is to **generate more leads or user signups** through form completions.

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Examples include:

* Contact or inquiry forms
* Newsletter subscriptions
* Product demo or trial sign-ups
* Lead generation or waitlist forms

#### What It Tracks

Once your test is running, Humblytics automatically detects and tracks:

* Successful form submissions (both native and embedded forms)
* Button clicks tied to the submission event
* Form completions across single or multi-step flows

> No setup required — Humblytics automatically tracks form submissions across Webflow, Framer, and most embedded form tools (like Typeform, Tally.so, and HubSpot).

#### How It Works

1. Visitors are randomly assigned to **Control (A)** or **Variant (B)**.
2. Humblytics tracks when a visitor **submits a form** on each version.
3. The platform compares submission rates between A and B to determine which design, copy, or layout leads to higher conversions.
4. Real-time statistical calculations identify the winning version once significance is reached.

#### Common Test Ideas

* Adjust form length (fewer vs. more fields)
* Change button text or color (e.g., “Submit” → “Get Started”)
* Modify placement (above the fold vs. end of page)
* Test different calls-to-action or offer wording
* Compare embedded vs. pop-up form layouts

#### Steps to Set Up

1. Go to **Split Testing** in your Humblytics dashboard.
2. Click **Start Creating Experiment**.
3. Under **Select Testing Goal**, choose **Increase Form Submissions**.
4. Choose your **Experiment** and **Test Type**.
5. Define **Page Variants** (Control A and Variant B URLs).
6. Configure **Visitor Assignment** (allow or prevent overlap).
7. Apply **Restrictions** (Geo or Audience, if applicable).
8. Launch the test and monitor conversion results live.

**By the end of your test, you should see:**

* More completed forms
* Higher lead generation rate
* Improved conversion metrics within your funnels