Reach External Destination

The Reach External Destination goal tracks successful transfers to partner sites, affiliate destinations, and multi-domain checkouts. This goal type helps you understand which outbound placements actually send users where you want them, eliminating visibility gaps when users click external links.

What It Tracks

Humblytics automatically tracks when visitors:

• Start on your test page (Control or Variant)

• Click external links to partner sites, affiliate destinations, or multi-domain checkouts

• Successfully reach the designated external destination URL

This goal provides complete visibility into outbound link performance, helping you identify which placements drive actual user transfers rather than just clicks.

Why Use This Goal

Stop losing visibility when users click external links. Traditional analytics often lose track of users once they leave your domain. The Reach External Destination goal maintains tracking through:

• Partner site redirects - Track successful transfers to affiliate partners

• Multi-domain checkouts - Monitor completion rates across separate checkout domains

• External booking systems - Measure successful transfers to third-party booking platforms

• Affiliate destinations - Understand which placements drive actual conversions

How It Works

1. Visitors are randomly assigned to Control (A) or Variant (B)

2. Humblytics tracks when users click external links configured for tracking

3. The system verifies successful arrival at the external destination URL

4. Conversion rates are calculated (successful transfers ÷ total visitors)

5. Real-time analytics show which version leads to higher external destination completion rates

Common Use Cases

• Affiliate Link Optimization - Test which placements drive more successful transfers to partner sites

• Multi-Domain Checkout - Compare checkout flows that redirect to external payment processors

• Partner Integration Testing - Measure which designs drive more successful partner site visits

• Booking System Optimization - Test layouts that lead to external booking platforms

• External Tool Adoption - Measure successful transfers to third-party tools or services

Setup Instructions

1. Click the Split Testing menu in your Humblytics dashboard

2. Click Start Creating Experiment

3. Under Select Testing Goal, choose Reach External Destination

4. Enter your External Destination URL (e.g., https://partner-site.com/checkout or https://booking-platform.com/confirm)

5. Configure external link tracking in your site settings or via custom tracking code

6. Choose your Experiment and Test Type

7. Add your Control (A) page URL

8. Configure Visitor Assignment (allow or prevent overlap)

9. Apply Restrictions (Geo or Audience filters as needed)

10. Launch your test and monitor external destination completions in real-time

Technical Implementation

For external links to be tracked, they must be configured with Humblytics tracking. This can be done through:

• Site Settings - Enable external link tracking in your site configuration

• Custom Tracking Code - Add tracking attributes to external links:

  <a href="https://external-site.com" 
     data-humblytics-external="true"
     data-humblytics-destination="https://external-site.com/confirmation">
    External Link
  </a>

Best Practices

• Clear Destination URLs - Use exact destination URLs that represent successful completion

• Test Tracking - Verify external link tracking before launching split tests

• Cross-Domain Setup - Ensure proper cross-domain tracking configuration for multi-domain flows

• Monitor Attribution - Review attribution data to ensure proper conversion tracking

Benefits

By running this test, you'll gain insights into which experience helps users successfully reach external destinations, resulting in:

• Higher partner site transfers

• Improved affiliate conversion rates

• Better multi-domain checkout completion

• Complete visibility into outbound link performance