Reach Destination Page

The Reach Destination Page goal measures how many visitors successfully complete a multi-step journey and arrive at a specific page — such as a checkout confirmation, signup success page, or onboarding completion step.

This goal helps you understand and optimize your conversion funnels by testing how layout, copy, or navigation changes impact the user’s ability to reach key milestones.

Use this goal when your main objective is to guide more visitors to a final destination page in a flow. Ideal for:

• Checkout or purchase completion pages

• Signup or onboarding success pages

• Booking confirmation pages

• Multi-step forms or funnel completion pages

Great for optimizing multi-step experiences where you want users to complete a sequence — not just click once.

What It Tracks

Humblytics automatically tracks the number of visitors who:

• Start on your test page (Control or Variant)

• Successfully reach the designated destination URL (e.g., /thank-you, /success, /confirmation)

It then compares completion rates between the two test versions to show which version leads to more users finishing the journey.

How It Works

1. Visitors are randomly assigned to Control (A) or Variant (B).

2. Humblytics tracks whether each visitor reaches the destination page URL you specify.

3. The system calculates the conversion rate (visitors who reached destination ÷ total visitors).

4. Real-time analytics show which version leads to higher completion and funnel success rates.

Common Test Ideas

• Compare different checkout layouts (single page vs. multi-step).

• Test onboarding flows with or without progress indicators.

• Experiment with navigation clarity (simplified menus vs. full navigation).

• Test different call-to-action placements leading to final conversion pages.

• Try alternative funnel sequences to reduce drop-offs.

Steps to Set Up

1. Click the Split Testing menu in your Humblytics dashboard.

2. Click Start Creating Experiment.

3. Under Select Testing Goal, choose Reach Destination Page.

4. Enter your Destination Page URL (e.g., /thank-you or /confirmation).

5. Choose your Experiment and Test Type.

6. Add your Control (A) page URL.

7. Configure Visitor Assignment (allow or prevent overlap).

8. Apply Restrictions (Geo or Audience filters as needed).

9. Launch your test and monitor destination page completions in real-time.

By running this test, you’ll gain insights into which experience helps users complete your desired flow — resulting in:

• Higher checkout completion rates

• Improved onboarding success

• Better funnel performance and reduced drop-offs