> For the complete documentation index, see [llms.txt](https://docs.humblytics.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.humblytics.com/split-testing-overview/creating-a-b-page-variants-for-split-testing/conversion-goals.md).

# Conversion Goals

Conversion goals define what success looks like for your A/B test. Choose the goal that best matches what you're trying to optimize:

* [Increase Form Submissions](/split-testing-overview/creating-a-b-page-variants-for-split-testing/conversion-goals/increase-form-submissions.md) - Track form completion rates
* [Increase Click-through rate](/split-testing-overview/creating-a-b-page-variants-for-split-testing/conversion-goals/increase-click-through-rate.md) - Measure button and link clicks
* [Reach Destination Page](/split-testing-overview/creating-a-b-page-variants-for-split-testing/conversion-goals/reach-destination-page.md) - Track multi-step journey completion
* [Reach External Destination](/split-testing-overview/creating-a-b-page-variants-for-split-testing/conversion-goals/reach-external-destination.md) - Track successful transfers to partner sites, affiliate destinations, and multi-domain checkouts
* [Increase Revenue](/split-testing-overview/creating-a-b-page-variants-for-split-testing/conversion-goals/increase-revenue.md) - Measure revenue and purchase conversions