Conversion Goals

Conversion goals define what success looks like for your A/B test. Choose the goal that best matches what you're trying to optimize:

• Increase Form Submissions - Track form completion rates

• Increase Click-through rate - Measure button and link clicks

• Reach Destination Page - Track multi-step journey completion

• Reach External Destination - Track successful transfers to partner sites, affiliate destinations, and multi-domain checkouts

• Increase Revenue - Measure revenue and purchase conversions