# Conversion Goals Conversion goals define what success looks like for your A/B test. Choose the goal that best matches what you're trying to optimize: * [Increase Form Submissions](/split-testing-overview/creating-a-b-page-variants-for-split-testing/conversion-goals/increase-form-submissions.md) - Track form completion rates * [Increase Click-through rate](/split-testing-overview/creating-a-b-page-variants-for-split-testing/conversion-goals/increase-click-through-rate.md) - Measure button and link clicks * [Reach Destination Page](/split-testing-overview/creating-a-b-page-variants-for-split-testing/conversion-goals/reach-destination-page.md) - Track multi-step journey completion * [Reach External Destination](/split-testing-overview/creating-a-b-page-variants-for-split-testing/conversion-goals/reach-external-destination.md) - Track successful transfers to partner sites, affiliate destinations, and multi-domain checkouts * [Increase Revenue](/split-testing-overview/creating-a-b-page-variants-for-split-testing/conversion-goals/increase-revenue.md) - Measure revenue and purchase conversions --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.humblytics.com/split-testing-overview/creating-a-b-page-variants-for-split-testing/conversion-goals.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.