# Increase Click-through rate

The **Increase Click-Through Rate (CTR)** goal measures how effectively your page encourages visitors to **click on key elements** — such as buttons, links, navigation menus, or promotional banners.

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It’s ideal when your main objective is to **boost user engagement** and guide visitors toward deeper actions, like viewing a product, starting a signup, or exploring a campaign page.

Select this goal when you want to test how different versions of your content influence user clicks and engagement.

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Common examples include:

* Call-to-action (CTA) buttons (“Buy Now,” “Learn More,” “Get Started”)
* Internal links or navigation menus
* Pricing plan selectors
* Hero or promotional banners
* Product images that lead to detail pages

#### What It Tracks

Once your test starts, Humblytics automatically detects and measures:

* Clicks on tracked elements (buttons, links, or navigation)
* Number of unique visitors interacting with CTAs
* Click-through rates between Control (A) and Variant (B)

> No manual setup needed — Humblytics auto-tracks most clickable elements across Webflow, Framer, Shopify, and other supported platforms.\
> For full control, you can tag specific elements using custom attributes (e.g., `humblytics="cta-button"`).

#### How It Works

1. Visitors are evenly split between **Control (A)** and **Variant (B)**.
2. Humblytics records when users **click tracked elements** on each version.
3. The platform calculates the **click-through rate (CTR)** for both variants.
4. Statistical analysis runs in real-time to identify which version generates more clicks and engagement.

#### Common Test Ideas

* Test different CTA button colors or text (e.g., “Sign Up Free” vs. “Get Started”)
* Experiment with button placement (hero section vs. below content)
* Try alternate navigation labels or menu layouts
* Compare promotional banner designs or headlines
* Test link styles or animations to improve visibility

#### Steps to Set Up

1. Open the **Split Testing** section from the sidebar.
2. Click **Start Creating Experiment**.
3. Under **Select Testing Goal**, choose **Increase Click-Through Rate**.
4. Choose your **Experiment** and **Test Type**.
5. Add **Page Variants** — URLs for Control (A) and Variant (B).
6. Configure **Visitor Assignment** (allow or prevent overlap).
7. Apply **Restrictions** (Geo or Audience, if needed).
8. Launch the test and monitor CTR results in real-time.

**By the end of your test, you should see:**

* **Higher click-through rates** on primary CTAs
* **Improved engagement** with interactive elements
* **Increased flow** to conversion-focused pages (signups, checkouts, etc.)


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