Increase Click-through rate

The Increase Click-Through Rate (CTR) goal measures how effectively your page encourages visitors to click on key elements — such as buttons, links, navigation menus, or promotional banners.

It’s ideal when your main objective is to boost user engagement and guide visitors toward deeper actions, like viewing a product, starting a signup, or exploring a campaign page.

Select this goal when you want to test how different versions of your content influence user clicks and engagement.

Common examples include:

• Call-to-action (CTA) buttons (“Buy Now,” “Learn More,” “Get Started”)

• Internal links or navigation menus

• Pricing plan selectors

• Hero or promotional banners

• Product images that lead to detail pages

What It Tracks

Once your test starts, Humblytics automatically detects and measures:

• Clicks on tracked elements (buttons, links, or navigation)

• Number of unique visitors interacting with CTAs

• Click-through rates between Control (A) and Variant (B)

No manual setup needed — Humblytics auto-tracks most clickable elements across Webflow, Framer, Shopify, and other supported platforms. For full control, you can tag specific elements using custom attributes (e.g., humblytics="cta-button").

How It Works

1. Visitors are evenly split between Control (A) and Variant (B).

2. Humblytics records when users click tracked elements on each version.

3. The platform calculates the click-through rate (CTR) for both variants.

4. Statistical analysis runs in real-time to identify which version generates more clicks and engagement.

Common Test Ideas

• Test different CTA button colors or text (e.g., “Sign Up Free” vs. “Get Started”)

• Experiment with button placement (hero section vs. below content)

• Try alternate navigation labels or menu layouts

• Compare promotional banner designs or headlines

• Test link styles or animations to improve visibility

Steps to Set Up

1. Open the Split Testing section from the sidebar.

2. Click Start Creating Experiment.

3. Under Select Testing Goal, choose Increase Click-Through Rate.

4. Choose your Experiment and Test Type.

5. Add Page Variants — URLs for Control (A) and Variant (B).

6. Configure Visitor Assignment (allow or prevent overlap).

7. Apply Restrictions (Geo or Audience, if needed).

8. Launch the test and monitor CTR results in real-time.

By the end of your test, you should see:

• Higher click-through rates on primary CTAs

• Improved engagement with interactive elements

• Increased flow to conversion-focused pages (signups, checkouts, etc.)