> For the complete documentation index, see [llms.txt](https://docs.humblytics.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.humblytics.com/split-testing-overview/creating-a-b-page-variants-for-split-testing/engagement-goals/reduce-bounce-rate.md).

# Reduce Bounce Rate

Test which version of a page makes fewer visitors leave right away.

In the app, this goal is **Bounce Rate**. A **bounce** is a visit where someone views one page and leaves. This goal compares how many visitors in each version **stay** instead.

## When to use it

Landing pages, blog posts, and homepages where the first job is getting people to keep going.

## Results you'll see

**Non-Bounce Sessions** and **Non-Bounce Rate** (visits that didn't bounce ÷ visitors). Here, **higher is better**: a higher non-bounce rate means a lower bounce rate.

## Test ideas

* A headline that matches the ad or link people clicked
* A faster-loading hero, with a lighter image or no autoplay video
* A clear next step above the fold
* Related links or content in the middle of long pages

## Set it up

In **New Experiment**, choose **Bounce Rate** under **Engagement**. No extra fields are needed. Recommended run: **3–30 days** at 90% significance. [Full setup steps](/split-testing-overview/how-to-setup-a-split-test.md).