> For the complete documentation index, see [llms.txt](https://docs.humblytics.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.humblytics.com/split-testing-overview/creating-a-b-page-variants-for-split-testing/engagement-goals/reduce-bounce-rate.md).

# Reduce Bounce Rate

The **Reduce Bounce Rate** goal helps you understand and improve how effectively your page keeps visitors engaged beyond their first interaction.

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It measures how many visitors leave after viewing only one page versus those who continue to explore other parts of your site.

This goal is ideal for **landing pages, blogs, or campaign pages** where the objective is to **keep visitors on-site longer** and encourage deeper engagement with your content.

Choose this goal when your primary objective is to **increase visitor retention** and motivate users to view additional pages.

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Perfect for:

* Landing pages promoting products or campaigns
* Blog articles and resource content
* Homepage or category pages
* Content hubs or internal link optimization tests

> Use this goal to identify design or content changes that encourage users to take the next step instead of leaving immediately.

#### What It Tracks

Once your experiment is live, Humblytics automatically monitors:

* The **bounce rate** — percentage of users who exit without further interaction
* The **number of pages viewed per session**
* Comparative performance between **Control (A)** and **Variant (B)**

> No manual setup required — Humblytics automatically tracks engagement events like clicks, scrolls, and navigation across your site.

#### How It Works

1. Visitors are randomly split between **Control (A)** and **Variant (B)**.
2. Humblytics detects when users **exit** the page without further engagement.
3. It calculates the **bounce rate** for each version.
4. Real-time analytics show which variant leads to lower bounce rates and higher site exploration.

#### Common Test Ideas

* Experiment with **headline or subheadline changes** to capture attention.
* Add **clear CTAs or internal links** to guide users deeper into the site.
* Test **content structure**, such as shorter intros or improved readability.
* Adjust **navigation visibility** or menu placement.
* Include **related content blocks** or recommended posts at the end of articles.

#### Steps to Set Up

1. Open the **Split Testing** menu in your Humblytics dashboard.
2. Click **Start Creating Experiment**.
3. Under **Select Testing Goal**, choose **Reduce Bounce Rate**.
4. Choose your **Experiment** and **Test Type**.
5. Add URLs for **Control (A)** and **Variant (B)**.
6. Configure **Visitor Assignment** (allow or prevent overlap).
7. Apply **Restrictions** (Geo or Audience filters, if needed).
8. Launch the test and monitor bounce rate improvements in real time.

At the end of your test, you’ll identify which version drives:

* **Lower bounce rates**
* **More pages viewed per session**
* **Higher user retention and engagement**