Reduce Bounce Rate

The Reduce Bounce Rate goal helps you understand and improve how effectively your page keeps visitors engaged beyond their first interaction.

It measures how many visitors leave after viewing only one page versus those who continue to explore other parts of your site.

This goal is ideal for landing pages, blogs, or campaign pages where the objective is to keep visitors on-site longer and encourage deeper engagement with your content.

Choose this goal when your primary objective is to increase visitor retention and motivate users to view additional pages.

Perfect for:

• Landing pages promoting products or campaigns

• Blog articles and resource content

• Homepage or category pages

• Content hubs or internal link optimization tests

Use this goal to identify design or content changes that encourage users to take the next step instead of leaving immediately.

What It Tracks

Once your experiment is live, Humblytics automatically monitors:

• The bounce rate — percentage of users who exit without further interaction

• The number of pages viewed per session

• Comparative performance between Control (A) and Variant (B)

No manual setup required — Humblytics automatically tracks engagement events like clicks, scrolls, and navigation across your site.

How It Works

1. Visitors are randomly split between Control (A) and Variant (B).

2. Humblytics detects when users exit the page without further engagement.

3. It calculates the bounce rate for each version.

4. Real-time analytics show which variant leads to lower bounce rates and higher site exploration.

Common Test Ideas

• Experiment with headline or subheadline changes to capture attention.

• Add clear CTAs or internal links to guide users deeper into the site.

• Test content structure, such as shorter intros or improved readability.

• Adjust navigation visibility or menu placement.

• Include related content blocks or recommended posts at the end of articles.

Steps to Set Up

1. Open the Split Testing menu in your Humblytics dashboard.

2. Click Start Creating Experiment.

3. Under Select Testing Goal, choose Reduce Bounce Rate.

4. Choose your Experiment and Test Type.

5. Add URLs for Control (A) and Variant (B).

6. Configure Visitor Assignment (allow or prevent overlap).

7. Apply Restrictions (Geo or Audience filters, if needed).

8. Launch the test and monitor bounce rate improvements in real time.

At the end of your test, you’ll identify which version drives:

• Lower bounce rates

• More pages viewed per session

• Higher user retention and engagement