Reduce Bounce Rate

Test which version of a page makes fewer visitors leave right away.

In the app, this goal is Bounce Rate. A bounce is a visit where someone views one page and leaves. This goal compares how many visitors in each version stay instead.

When to use it

Landing pages, blog posts, and homepages where the first job is getting people to keep going.

Results you'll see

Non-Bounce Sessions and Non-Bounce Rate (visits that didn't bounce ÷ visitors). Here, higher is better: a higher non-bounce rate means a lower bounce rate.

Test ideas

• A headline that matches the ad or link people clicked

• A faster-loading hero, with a lighter image or no autoplay video

• A clear next step above the fold

• Related links or content in the middle of long pages

Set it up

In New Experiment, choose Bounce Rate under Engagement. No extra fields are needed. Recommended run: 3–30 days at 90% significance. Full setup steps.